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Tag: data driven content

Strategy

Data driven digital marketing

Digital marketing tends to be very data-centric. That is using data as a feedback loop to continually refine, improve and adjust directions. Data-driven digital marketing is about making sure this is front and center. This means, reviewing the data each week, making small adjustments. Reviewing the data each month and quarter for making bigger adjustments. The tighter that feedback loop to meaningful data, the faster the work can improve. Continue reading

Ben Young
Ben Young
January 17, 2020
How To

How to create data driven content

How you can use data to create better content, that’s what marketers mean when they reference data-driven content. To do this you need solid content analytics, to measure and provide accurate data on your content. Are people reading it? Are they sharing it? Where do they find it? All of this helps inform and create better data-driven content. Continue reading

Ben Young
Ben Young
January 17, 2020