Home Blog Commentary Apple Tracking Ad

Apple Tracking Ad

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Ben Young

May 21, 2021

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Edition #327 – Apple Tracking Ad View this email in your browser One big thing I enjoyed Apples new ‘Tracked’ ad which satirically shows a man ordering coffee, then the barista following him, sharing his information as he encounters new people. Through the day he collects more and more people following him. It concludes with him turning on App Tracking Transparency. This just helps regular folks get it, which I don’t mind. It’s taken someone of Apples weight to push this change through, whilst many in the industry would agree with it – little are in the position to resolve it. As more and more information gets digital it is an opportunity to get more control over other data that is tracked about you. Data collection isn’t a new thing but this feels like the right time in the digitization of our lives to have more rigor around data collection. In this weeks reads is a long form from Benedict Evans, on can Apple change ads? Worth a read on the subject. My inkling is their ad strategy is very much tied to their search strategy. Which is why we dived in to that prior. Notable stories this week Branded Content is the path to Get Z in 2021. Coinbase gets in to content marketing.  What Dior’s “Nose” knows about premium branded content.  Tactics to create engaging content.  Reddit is building its in-house creative agency KarmaLab.  GumGum & AdYouLike announce native advertising partnership in North America and Japan. With BDG leading its sales, W Magazine doubled first quarter digital revenue over 2020. A podcast app is exposing subscribers-only shows.  Twitters ‘blue’ subscription service may cost $2.99. Google’s plan to make search more sentient. Verizon and Conde Nast partner across content and advertising. HBO Max announces an ad-supported price tier at $9.99/month. [Long form] Can Apple change ads?  Deals/M&A AT&T to spin out Warner media to merge with Discovery. TheSkimm hires bankers, exploring sale to non-media company. Substack acquires community building consultancy team from People & Company. Amazon is reportedly negotiating to acquire MGM. Campaign of the week Rolex – Perpetual Planet. Their content hub on preserving our natural environment. In partnership with National Geographic. Smartest commentary “If you span diverse areas you should link a lot to competitor newsletters (you seem like a more insightful guide), if you are in an area where things change fast, like sports, don’t link to others (you’ll seem to break news).” –Ethan Mollick, referencing an older academic paper ‘How blogs build an audience by promoting rivals’. Datapoints of note Android TV reaches 80m active devices. Disney+ has 103m subscribers. That’s it for this week. Thanks, Ben This is a new section, where we shout out newsletters we like or readers enjoy. Just hit reply to send us any you rate. Emailroll Why is this interesting. Front Office Sports. The Operating Partner. Axios Media Trends. Ben Dietz SIC Newsletter (released via Google Docs) The Storytelling Edge Serial Marketer Weekly Enjoyed this edition? Forward it on to your CMO, team or smartest marketers you know. Forward to a friend! Subscribe to our weekly note. unsubscribe from this list    update subscription preferences

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