This just helps regular folks get it, which I don’t mind. It’s taken someone of Apples weight to push this change through, whilst many in the industry would agree with it – little are in the position to resolve it.
As more and more information gets digital it is an opportunity to get more control over other data that is tracked about you. Data collection isn’t a new thing but this feels like the right time in the digitization of our lives to have more rigor around data collection.
In this weeks reads is a long form from Benedict Evans, on can Apple change ads? Worth a read on the subject. My inkling is their ad strategy is very much tied to their search strategy. Which is why we dived in to that prior.