Twitter Analytics provides a rich view of what happens inside Twitter but if you’re a Content Marketer, what happens after they click on your links? Nudge gives content marketers a more in-depth view of content performance. Here’s the extra… Continue reading
This piece outlines the metrics B2B marketers should focus on when it comes to content marketing. People, how many real people are consuming your content. Attention, attention is correlated to conversion rate so is vital. Bounce, whether people are engaging with your content or not. Avg Scroll, the average scroll on each piece of content. Social engagement, seeing how many shares your content creates. Conversion rate, the rate… Continue reading
A summary of research and statistics the establish how content marketing drives return on investment (ROI). These are filtered from our wider post on how consumers react to content and how it impacts business. Nudge has a marketing analytics platform If you’re looking for a tool to help you measure content ROI. The conversion rate of the native ads and branded content that dealt with sports and included detailed information on each player and country’s… Continue reading
Collaboration in content is still hard, disjointed and not very scientific. An ideal scenario would balance the art and science of content, supporting the creative to nestle out the best work. Too much content is unseen, unconsumed and has the… Continue reading
A multi-channel campaign refers to when a marketer uses several media channels to deliver their marketing message. For instance, one campaign could involve email, social media, mobile, display ads, television, OTT, and many other channels. By utilizing multiple channels, brands… Continue reading
Choosing a digital marketing dashboard can be difficult. But let’s not get ahead of ourselves – let’s start by defining what it is. A digital marketing dashboard is a collection of metrics, with the purpose of displaying important information in… Continue reading
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