Should you create new content or improve old?

The real question is what role can benchmarks play in measurement? It can provide the decision tree for creating new or improving old content.

The art of benchmarking is a valuable skill. Once you know how you are performing contextualize performance in either industry or prior benchmarks.

This helps dramatically and answers two simple questions, should I create new content, promote it more or simply improve my existing content?

• If under benchmarks, focus on improving existing content.
  If you’re over benchmarks, focus on more content and distribution.

Note: You can also benchmark your distribution along the same lines.

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