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Tag: content measurement

This Week in Native Ads 8/23

One big thing I’ve been thinking about Barbell strategy this week. When people invest short term and long term. Or a big consumer media company partners with a tiny company. Or the mix between high…

Ben Young
Ben Young
August 23, 2019

A guide to content measurement

There are a lot of posts covering content ROI and measurement. But most are outdated 🙁 and aren’t relevant. So I thought I’d give it a jam – and share my lens on it. I’ve been a content…

Ben Young
Ben Young
July 19, 2019

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