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Tag: content measurement

View the latest stories, insights and case studies on content measurement on the Nudge blog. Consider using Nudge to measure your content too.

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positive graph

Guide to Content Measurement

Content measurement is the process of collecting data around content marketing initiatives.  Brands create content because it will help inform, educate or provide utility to potential customers. And if a brand can achieve that, customers will reward them, with brand awareness, loyalty, purchase intent or purchase. Measurement should reflect these objectives. Before proceeding further, if you do not know enough about content measurement, I recommend the following articles. What are the best free content measurement tools?   What is… Continue reading

Ben Young
Ben Young
October 19, 2022
how to measure
how to measure

How to measure Content Effectiveness

This post informs readers of how to measure content effectiveness. There are discrete measures but often it can fall into areas of ‘it depends’. This helps to give the reader the tools to help answer the question – is this effective? Before going further, these posts may be of help: Guide to Content Measurement Guide to Content Marketing Analytics Guide to Content Marketing & Guide to Branded Content   Table of contents: How to tell if… Continue reading

Ben Young
Ben Young
January 17, 2022

The Art of Benchmarking

This is a skill marketers should adopt, continuously benchmarking. benchmarking is identifying older performance from competitors or your own, and then comparing current performance against it. This creates a tension around finding areas to improve and helps prioritize the changes to get there. The process to create your own benchmarks is simple. Go in to your analytics platform Select data for the last quarter Write down the average performance Now use this as your benchmark for all new pieces of… Continue reading

Ben Young
Ben Young
November 22, 2021

Should you create new content or improve old?

The real question is what role can benchmarks play in measurement? It can provide the decision tree for creating new or improving old content. The art of benchmarking is a valuable skill. Once you know how you are performing contextualize performance in either industry or prior benchmarks. This helps dramatically and answers two simple questions, should I create new content, promote it more or simply improve my existing content? If under benchmarks, focus on improving existing content. If you’re… Continue reading

Ben Young
Ben Young
November 16, 2021
Content Marketing Metrics
Content Marketing Metrics

Content Marketing Metrics

Content marketing metrics are measures of how a customer is engaging with content. Content marketing metrics enable marketers to see how their content is performing.  What makes content marketing metrics unique compared to other metrics it that they provide nuance for the fact the customer is consuming content. This can mean behaviors like social engagement, scrolling and attention are more important. This means marketers have a better idea of how it is performing. Content marketing is art & science AND… Continue reading

Ben Young
Ben Young
February 23, 2021
the best content analytics 2021
the best content analytics 2021

The Best Content Analytics Tools of 2022

I was having a virtual coffee the other day, jamming on different measurement tools being used when it comes to content. Content creation, content marketing, content optimization. With agile marketing teams, focused on getting the most from their resources, having the right tools can make all the difference. Many use a web analytics tool like Google Analytics, yet find that it lacks the fidelity to identify where content can improve and see the impact it has on the customer. What… Continue reading

Ben Young
Ben Young
February 22, 2021

A Better Alternative to Google Analytics for Content Marketing

Content marketers are seeking a better alternative to Universal Analytics (Google Analytics) or GA4.  In the early days of the internet, we visited homepages, clicked around, and left. We didn’t even have tabs, smartphones, or social sharing. It was in this context Google acquired Urchin to form Google Analytics. That was the old way. Now we live in a multi-tab, multi-device, multi-format world. Content is delivered to our customers seamlessly and on-demand. Users are blind to banner ads. To stand… Continue reading

Gustaf Stenlund
Gustaf Stenlund
May 26, 2020
how to measure
how to measure

How to measure content

Install content analytics that enables accurate data collection on your content. You want to establish how people are getting to your content, how many you are getting, what they do once they got there and is the content effective? This means measuring metrics like scroll, attention, traffic sources. And using a system like Nudge that takes the data and turns it into automated insights. Read more in our guide to content measurement. Continue reading

Ben Young
Ben Young
January 17, 2020
how to measure influencer marketing ROI
how to measure influencer marketing ROI

How to measure Influencer Marketing ROI

To understand return on investment of an initiative, whether it is influencer marketing or any other, you need to anchor it against what you were trying to achieve. Then you can compare, what you got against that. Often media agencies and brands are seeking cut through, that is reaching the unique audiences and contexts that influencers have created.   Option 1: Contrast return against the alternatives To establish ROI, they want to compare against, what is the next best use… Continue reading

Ben Young
Ben Young
January 17, 2020