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Tag: content measurement

View the latest stories, insights and case studies on content measurement on the Nudge blog. Consider using Nudge to measure your content too.

Content Marketing Metrics

Your content marketing analytics platform should deliver metrics like this; grouped in the different categories; Performance; unique people, or reach, impressions or page views, bounce, scroll, drop off, leads, conversion rate, purchases, video views, completionFeedback; engagement, social…

Ben Young
Ben Young
February 23, 2021

The Best Content Analytics Tools of 2021

I was having a virtual coffee the other day, jamming on different measurement tools being used when it comes to content. Content creation, content marketing, content optimization. With agile marketing teams, focused on getting the most from their resources, having…

Ben Young
Ben Young
February 22, 2021

How to measure Content

Install content analytics that enables accurate data collection on your content. You want to establish how people are getting to your content, how many you are getting, what they do once they got there and is the content effective? This…

Ben Young
Ben Young
January 17, 2020

How to Measure Content Effectiveness

How do you know if content is being effective? It must pass a few criteria. Content is effective when it does its job. It delivers on what the purpose it was created for. And most often that is…

Ben Young
Ben Young
January 17, 2020

How to measure influencer marketing ROI

The holy grail – how can I measure the return on investment of my influencer marketing. Do start by taking a look at our guide to influencer marketing: https://giveitanudge.com/influencer-content-marketing/ This is helpful for establishing the basics. For influencer marketing the…

Ben Young
Ben Young
January 17, 2020

How to measure Content Marketing success

Success! How do you measure content marketing success? Success in content marketing means successful delivery against our organizations’ objectives. This should be clear and discrete. Did we deliver on that or not? That helps for around the board table –…

Ben Young
Ben Young
January 17, 2020

How to measure success with Content Marketing Analytics

Each year one of the world’s leading analytics agencies, Cardinal Path releases a report on analytics used by brands. They skew towards big brands, and at the moment focus on site analytics. But it’s a good starting point, this…

Ben Young
Ben Young
November 5, 2019

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