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Tag: content measurement

View the latest stories, insights and case studies on content measurement on the Nudge blog. Consider using Nudge to measure your content too.

Content Marketing Measurement Framework

In a wider piece on the measurement problem we shared out framework for content marketing measurement. Included below are a few slides with a pragmatic approach. The measurement problem facing modern marketers from Gustaf Stenlund Nudge provides a full content analytics, attribution and intelligence platform that embraces this framework. Continue reading

Ben Young
Ben Young
May 13, 2021

Content Marketing Metrics

Your content marketing analytics platform should deliver metrics like this; grouped in the different categories; Performance; unique people, or reach, impressions or page views, bounce, scroll, drop off, leads, conversion rate, purchases, video views, completionFeedback; engagement, social… Continue reading

Ben Young
Ben Young
February 23, 2021

The Best Content Analytics Tools of 2021

I was having a virtual coffee the other day, jamming on different measurement tools being used when it comes to content. Content creation, content marketing, content optimization. With agile marketing teams, focused on getting the most from their resources, having… Continue reading

Ben Young
Ben Young
February 22, 2021

How to measure Content

Install content analytics that enables accurate data collection on your content. You want to establish how people are getting to your content, how many you are getting, what they do once they got there and is the content effective? This… Continue reading

Ben Young
Ben Young
January 17, 2020

How to measure Content Marketing success

Success! How do you measure content marketing success? Success in content marketing means successful delivery against our organizations’ objectives. This should be clear and discrete. Did we deliver on that or not? That helps for around the board table –… Continue reading

Ben Young
Ben Young
January 17, 2020

Content Marketing ROI

In this post we establish what your content ROI is, how to calculate it and explain it to others. What is Content ROI? What the return on investment of content boils down to is this: does it deliver… Continue reading

Ben Young
Ben Young
November 1, 2019

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