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Tag: content marketing terms

B2B Content Marketing Metrics

This piece outlines the metrics B2B marketers should focus on when it comes to content marketing. People, how many real people are consuming your content.  Attention, attention is correlated to conversion rate so is vital.  Bounce, whether people are engaging with your content or not. Avg Scroll, the average scroll on each piece of content. Social engagement, seeing how many shares your content creates.  Conversion rate, the rate… Continue reading

Ben Young
Ben Young
May 13, 2021

Content Marketing Glossary

An overview of terms often used in Content Marketing.  Audience, describes the group of people whom follow or engage with your content. Comtent, content that is created for e-commerce. Content, a digital asset that represents a communication from a brand. Content marketing, content created to educate, entertain or inform a brands potential and existing customers. Content strategy, the plan or orchestration of content marketing activities.  Creative, the actual idea or… Continue reading

Ben Young
Ben Young
May 11, 2021