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Tag: content marketing terms

B2B Content Marketing Metrics

This post outlines the metrics B2B marketers should focus on when it comes to content marketing. Marketers focus on metrics that indicate that the content is having an impact on its potential customers. And for B2B, every interaction is valuable.  Nudge measures content marketing for many B2B brands and the metrics that businesses focus on are: People, how many real people are consuming your content.  Attention, attention is correlated to conversion rate so is vital. … Continue reading

Ben Young
Ben Young
May 13, 2023

Content Marketing Glossary

An overview of terms often used in Content Marketing.  Audience, describes the group of people whom follow or engage with your content. Comtent, content that is created for e-commerce. Content, a digital asset that represents a communication from a brand. Content marketing, content created to educate, entertain or inform a brands potential and existing customers. Content strategy, the plan or orchestration of content marketing activities.  Creative, the actual idea or… Continue reading

Ben Young
Ben Young
May 11, 2021