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All of our content on content marketing analytics, measurement, metrics, data and ROI.
Using Nudge you can have your content benchmarks generated for you. It takes less than 10 minutes to get set up. 1. Enter your domain. 2. Install your code. 3. Collect data Nudge will show you on your insights page what your content benchmarks are. You can also search for any piece of content, to obtain its own performance. Covering metrics like attention, reach, scroll, bounce rate and more. Explore all Nudge metrics. How… Continue reading
This post outlines the metrics B2B marketers should focus on when it comes to content marketing. Marketers focus on metrics that indicate that the content is having an impact on its potential customers. And for B2B, every interaction is valuable. Nudge measures content marketing for many B2B brands and the metrics that businesses focus on are: People, how many real people are consuming your content. Attention, attention is correlated to conversion rate so is vital. … Continue reading
This post details how to do content promotion optimization with Nudge. Nudge is an analytics tool that helps content marketers drive performance. Content analysis requires art and science, which Nudge seeks to address through providing traditional metrics and attention & engagement metrics which show how readers are engage with the content. Nudge enables additional analytics on content promotion sources, providing extra metrics like: Attention, measuring second by second how much attention a traffic source is driving. Continue reading
Are are measuring the right content marketing metrics? Here are the most common content metrics. Compare these to what you are currently measuring to find areas of improvement. The most common metrics marketers are adopting for content marketing are: Attention, seeing how much attention people pay to your content. Avg Scroll, the average scroll on each piece of content. Engagement rate, seeing the rate at which people take specific engagement actions. … Continue reading
Measuring content marketing with Nudge is easy and takes only a few minutes to get set up. Nudge is a content analytics platform that is focused on how customers engage with your content. Think of it as like a traditional web analytics but focused for content. The platform brings in attention and other engagement metrics to see how customers are engaging. Sign up to Nudge First you need to sign up to Nudge, click the sign up… Continue reading
Content measurement is the process of collecting data around content marketing initiatives. Brands create content because it will help inform, educate or provide utility to potential customers. And if a brand can achieve that, customers will reward them, with brand awareness, loyalty, purchase intent or purchase. Measurement should reflect these objectives. Before proceeding further, if you do not know enough about content measurement, I recommend the following articles. What are the best free content measurement tools? What is… Continue reading
Content attribution is the holy grail of content marketing. Being able to demonstrate business outcomes from content is the ultimate proof point. For many marketers they’re still trying to figure it out. What is content attribution? It is the process of measuring and identifying how content drives business outcomes and then attributing that to the content that created that outcome. If you’re new to content attribution, these articles might be helpful: How do I prove marketing attribution… Continue reading
In a wider piece on the measurement problem we shared our framework for content marketing measurement. Included below are a few slides with a pragmatic approach. The measurement problem facing modern marketers from Gustaf Stenlund … Continue reading
Scroll depth is a content engagement metric, commonly used by marketers, to analyze what percentage of a page a user has scrolled to before leaving. A few use cases for scroll analytics There are a number of reasons why scroll tracking is useful for content marketers. The biggest reason being, it’s important that your content is seen and consumed, otherwise – why waste time creating it in the first place? Knowing where people drop off on a page helps marketers… Continue reading
I was having a virtual coffee the other day, jamming on different measurement tools being used when it comes to content. Content creation, content marketing, content optimization. With agile marketing teams, focused on getting the most from their resources, having the right tools can make all the difference. Many use a web analytics tool like Google Analytics, yet find that it lacks the fidelity to identify where content can improve and see the impact it has on the customer. What… Continue reading
