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Tag: content effectiveness

B2B Content Marketing Metrics

This piece outlines the metrics B2B marketers should focus on when it comes to content marketing. People, how many real people are consuming your content.  Attention, attention is correlated to conversion rate so is vital. …

Ben Young
Ben Young
May 13, 2021

Content Marketing ROI Statistics

A summary of research and statistics the establish how content marketing drives return on investment (ROI). These are filtered from our wider post on how consumers react to content and how it impacts business. Nudge has a marketing…

Ben Young
Ben Young
May 13, 2021

How to Measure Content Effectiveness

How do you know if content is being effective? It must pass a few criteria. Content is effective when it does its job. It delivers on what the purpose it was created for. And most often that is…

Ben Young
Ben Young
January 17, 2020

How to Measure Digital Marketing Effectiveness

Using a third-party specialist marketing analytics tool will enable you to measure your effectiveness. In particular, when marketers reference effectiveness, understanding benchmarks is helpful. Where am I sitting as an organization against my competitors? Because yes, you need…

Ben Young
Ben Young
January 17, 2020

Guide to Content Measurement

I’ve been a content marketer before it was even called that. Our platform measures content for hundreds of brands each year. And we get a sneak peek on what works and what doesn’t. There are a lot of…

Ben Young
Ben Young
July 19, 2019

Measuring Purchase Intent with Nudge

Rooted in the family tree of predictive analytics, you find purchase intent. In today’s digital world, purchase intent is now an actionable measurement. By identifying purchasing behavior and which steps of the buyer journey that drives real, tangible…

Gustaf Stenlund
Gustaf Stenlund
March 29, 2017

How You’re Flying Blind Without Benchmarks

As a marketer, it’s so easy to find yourself in a situation where looking at performance metrics just turn into a bunch of meaningless numbers. And even if your metrics tell you how you’re performing compared to previous weeks/months/years, you…

Gustaf Stenlund
Gustaf Stenlund
January 26, 2017

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