This piece outlines the metrics B2B marketers should focus on when it comes to content marketing. People, how many real people are consuming your content. Attention, attention is correlated to conversion rate so is vital. Bounce, whether people are engaging with your content or not. Avg Scroll, the average scroll on each piece of content. Social engagement, seeing how many shares your content creates. Conversion rate, the rate… Continue reading
A summary of research and statistics the establish how content marketing drives return on investment (ROI). These are filtered from our wider post on how consumers react to content and how it impacts business. Nudge has a marketing analytics platform If you’re looking for a tool to help you measure content ROI. The conversion rate of the native ads and branded content that dealt with sports and included detailed information on each player and country’s… Continue reading
How do you know if content is being effective? It must pass a few criteria. Content is effective when it does its job. It delivers on what the purpose it was created for. And most often that is delivering a companies objective. And to deliver on that objective it needs reach and impact. To measure this combination, you need a content analytics platform (like Nudge) that provides you with the tools to measure content effectiveness. Continue reading
Using a third-party specialist marketing analytics tool will enable you to measure your effectiveness. In particular, when marketers reference effectiveness, understanding benchmarks is helpful. Where am I sitting as an organization against my competitors? Because yes, you need to be effective in driving results but are we doing better than our competitors (or not). This is useful nuance and context. Because hey, who doesn’t want to beat their competitors? Technically you are going to need a few things… Continue reading
I’ve been a content marketer before it was even called that. Our platform measures content for hundreds of brands each year. And we get a sneak peek on what works and what doesn’t. There are a lot of posts covering content ROI and measurement. But most are outdated 🙁 and aren’t relevant. So I thought I’d give it a jam – and share my lens on it. In this post we cover:– Back to basics–… Continue reading
Rooted in the family tree of predictive analytics, you find purchase intent. In today’s digital world, purchase intent is now an actionable measurement. By identifying purchasing behavior and which steps of the buyer journey that drives real, tangible value, you’ve got the information you need to set some very clear targets to optimize against – in a highly quantifiable way. By measuring purchase intent, it enables you to have a wider conversation around how activities drive it and… Continue reading
As a marketer, it’s so easy to find yourself in a situation where looking at performance metrics just turn into a bunch of meaningless numbers. And even if your metrics tell you how you’re performing compared to previous weeks/months/years, you still don’t know what you should be able to achieve within your industry and/or vertical. Without a bigger picture you’re in danger of riding into battle with your competition, blindfolded. Speak to a member of the team… Continue reading
