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Tag: content software

Commentary

Can collaboration in content collapse already?

Collaboration in content is still hard, disjointed and not very scientific. An ideal scenario would balance the art and science of content, supporting the creative to nestle out the best work. Too much content is unseen, unconsumed and has the work gone to waste. Effective collaboration helps solve this. The problem is data-driven collaboration is missing from all processes. At the moment, data is largely not involved in the collaboration process. At best some data or insight is shared in… Continue reading

Ben Young
Ben Young
March 26, 2021
Analytics

The Best Content Analytics Tools of 2022

I was having a virtual coffee the other day, jamming on different measurement tools being used when it comes to content. Content creation, content marketing, content optimization. With agile marketing teams, focused on getting the most from their resources, having the right tools can make all the difference. Many use a web analytics tool like Google Analytics, yet find that it lacks the fidelity to identify where content can improve and see the impact it has on the customer. What… Continue reading

Ben Young
Ben Young
February 22, 2021
Content Marketing

Content marketing tools [continuously updated]

Content marketing continues to evolve and so do the tools which help power it. There truly are many talented people, building little tools and apps but also platforms. Here we’ve compiled a list to help navigate. A couple of sites as useful resources are UseFI and ProductHunt. The former helps see what other brands have declared they use. And ProductHunt is where creators share their latest tools. So worth keeping an eye on what’s new. Here are our top tools:… Continue reading

Ben Young
Ben Young
November 6, 2019
Native Advertising

Why Nudge is the right tool for native

Traditional analytics have been built for optimizing websites, not necessarily content. Even then they’re not comprehensive enough for clients demands. Have you ever found yourself spending hours on a simple request from a client for a report? This post explores the features you need from your native analytics tool so that you can prove ROI to clients, optimize your content to hit targets and save yourself time on each report. Unique Metrics Nudge is focused on paid content so the… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
January 12, 2016