Content marketing continues to evolve and so do the tools which help power it. There truly are many talented people, building little tools and apps but also platforms. Here we’ve compiled a list to help navigate.
A couple of sites as useful resources are UseFI and ProductHunt. The former helps see what other brands have declared they use. And ProductHunt is where creators share their latest tools. So worth keeping an eye on what’s new.
Here are our top tools:
FlyCut, a Mac app to manage your copy/pastes. Super handy for copying things around, or say copying multiple lines one by one from a Google doc to your newsletter platform. It removes the formatting. And lets you navigate your ‘copies’. So you can copy 10 lines, then paste, one by one.
Google Sheets: this is handy for importing data, showing it one place. Planning content schedules. As a place for jotting down content ideas as we go.
Google Optimize: this tool offers A/B and multi-variation testing, website testing and personalization tools to help deliver and optimize against engaging customer experiences. This is especially helpful when testing different combinations of headlines, images/videos, CTA’s, and more.
Google Docs: great for first content drafts, and collaboration. The smart editing and styling tools are neat too.
Quora: this is a Q&A website, which is helpful for sharing your experience and in turn learning from each other’s experience. Follow some of the topics here.
Grammarly: this tool helps you correct your grammar, spelling and tone; whether that’s for your latest piece of content, or simply a new email you’re about to send.
Hemingway App: this app highlights lengthy, complex sentences and common errors. Very handy, as you want to make sure your content is easily digestible.
Canva: this app makes creating high-quality images for your content a very easy task. Canva comes with pre-built templates, which means you’ll produce eye-catching imagery in no time; whether that be for a new article, a social media post, or something else.
Evernote: This is a great note-taking app, that helps you organize your latest content ideas. It is also easy to share/give access to your team, meaning it’s great to collaborate with one another. You can access notes at any time, from your work computer to your smartphone.
MailChimp: this is typically a tool used for email automation and email send-outs, but it also recently added a landing page builder, which is handy if you want to test concepts (or new messaging, videos, whatever it may be!) before you fully commit.
Keyword Planner: this is a great tool to generate keyword suggestions, but also to figure out which keywords to pursue, i.e. what’s the monthly search volume, and is the competition high/medium/low on the keywords you’re reviewing?
Ubersuggest: similar to Keyword Planner, Ubersuggest helps you generate keyword ideas for your content marketing strategy and production.
Keyword sheeter: helps you build out keyword seed lists. All you need to do is input a keyword you had in mind, and keyword sheeter will spit out keyword ideas, which is a good way to find new keywords quickly.
Google Trends: this is a good tool to figure out, what are some topics/keywords that are rising in popularity, that you can ‘own’. In other words, these are typically keywords that are getting an increasing amount of search volume, but has less competition (meaning they’re easier to rank on).
Google Search Console: helps ensure your content’s indexing properly, and a good way to keep track of your content’s search rankings.