Reporting vs analytics, what's the difference?
Reporting vs analytics, what's the difference?

Reporting tells you what happened. Analytics gives context and depth as to why something has occurred.

Let me give you an example.

  • Reporting: Today, 100 people shopped at our store. That’s reporting.
  • Analytics: Today, 100 people shopped at our store, 30 came from Stowe, 70 from York.

Analytics finds patterns and analysis in the data, to enable better decision-making. If it doesn’t do that, it’s not analytics. It’s just more data.

Analytics is helpful in describing or understanding how an organization or a project are going. Where things can be improved. Or early identification of core issues.

That’s it.


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