Reporting tells you what happened. Analytics gives context and depth as to why something has occurred.
Let me give you an example.
- Reporting: Today, 100 people shopped at our store. That’s reporting.
- Analytics: Today, 100 people shopped at our store, 30 came from Stowe, 70 from York.
Analytics finds patterns and analysis in the data, to enable better decision-making. If it doesn’t do that, it’s not analytics. It’s just more data.
Analytics is helpful in describing or understanding how an organization or a project are going. Where things can be improved. Or early identification of core issues.