![Reporting vs analytics, what's the difference?](/wp-content/uploads/2021/02/Copy-of-Copy-of-Copy-of-Untitled-Design-6.jpg)
![Reporting vs analytics, what's the difference?](/wp-content/uploads/2021/02/Copy-of-Copy-of-Copy-of-Untitled-Design-6-900x540-c-default.jpg)
Reporting vs analytics, what’s the difference?
Reporting tells you what happened. Analytics gives context and depth as to why something has occurred. Let me give you an example. Reporting: Today, 100 people shopped at our store. Thatโs reporting. Analytics: Today, 100 people shopped at our store, 30 came from Stowe, 70 from York. Analytics finds patterns and analysis in the data, to enable better decision-making. If it doesnโt do that, itโs not analytics. Itโs just more data. Analytics is helpful in describing or understanding how an… Continue reading