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Tag: content dashboard

Content Marketing Metrics

Your content marketing analytics platform should deliver metrics like this; grouped in the different categories; Performance; unique people, or reach, impressions or page views, bounce, scroll, drop off, leads, conversion rate, purchases, video views, completionFeedback; engagement, social…

Ben Young
Ben Young
February 23, 2021

The 2021 Guide to Content Performance Marketing

You’re not reading this post if you’re not trying to drive more performance from your content marketing. With all marketing teams thrust forward and into digital-first channels, performance is top of mind. As now it is even more important BUT…

Ben Young
Ben Young
February 23, 2021

Reporting vs analytics, what’s the difference?

Reporting tells you what happened. Analytics gives context and depth as to why something has occurred. Let me give you an example. Reporting: Today, 100 people shopped at our store. That’s reporting. Analytics: Today, 100 people shopped at our store,…

Ben Young
Ben Young
February 23, 2021

How to pick the right marketing analytics dashboard

Let’s unpack the term, analytics means data and analysis that enables decision, so a marketing analytics platform is a place that allows marketers to make better decisions from analysis of their marketing efforts.  In looking for a platform, as marketers,…

Ben Young
Ben Young
February 23, 2021

What’s on your Content Marketing Dashboard?

This year I’ve been asking folks, what’s on your content dashboard? Where are the gaps? What could be improved? It’s cheesy but the same as when you’re driving a car, having the right marketing dashboard, the…

Ben Young
Ben Young
February 23, 2021

How to measure Content Marketing success

Success! How do you measure content marketing success? Success in content marketing means successful delivery against our organizations’ objectives. This should be clear and discrete. Did we deliver on that or not? That helps for around the board table –…

Ben Young
Ben Young
January 17, 2020

How to measure content performance

Use a specialist marketing analytics tool that enables you to measure the things you need to measure. Specialist tools like Nudge, take all the learnings from the whole market, synthesize them and help establish the best practices. What are the…

Ben Young
Ben Young
January 17, 2020

How to measure success of content marketing

The ultimate form of success is when you’re boss walks in, gives you a hi-five and a bonus! But to get there you do need to look at tangible metrics. How many people are reading or watching my content? Is…

Ben Young
Ben Young
January 17, 2020

How to measure success with Content Marketing Analytics

Each year one of the world’s leading analytics agencies, Cardinal Path releases a report on analytics used by brands. They skew towards big brands, and at the moment focus on site analytics. But it’s a good starting point, this…

Ben Young
Ben Young
November 5, 2019

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