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Tag: content dashboard

A guide to Content Marketing Analytics

Marketers say many of the tools they’ve been using are older, clunky, hard to use or keep on top of, hard to configure and get fidelity. This post explores what you likely need to think about in a content marketing analytics platform. This post includes: How do you use analytics to measure the success of content marketing?What are the different types of content analytics?What considerations do you need to make when selecting content marketing analytics?… Continue reading

Ben Young
Ben Young
August 5, 2021
Content Marketing Metrics
Content Marketing Metrics

Content Marketing Metrics

Your content marketing analytics platform should deliver metrics like this; grouped in the different categories; Performance; unique people, or reach, impressions or page views, bounce, scroll, drop off, leads, conversion rate, purchases, video views, completionFeedback; engagement, social shares, earned impressions, viralityInsights; time of day, day of week, audience insights, emoji usage, sentiment Examples of metrics include: People, how many real people are consuming your content.  Attention, seeing how much attention people… Continue reading

Ben Young
Ben Young
February 23, 2021
2021 guide to content performance marketing
2021 guide to content performance marketing

The 2021 Guide to Content Performance Marketing

You’re not reading this post if you’re not trying to drive more performance from your content marketing. With all marketing teams thrust forward and into digital-first channels, performance is top of mind. As now it is even more important BUT also there is more competition. In the past, when we explored top performers, the consistent finding was that the top 25% invest more in data and insights than anyone else. Those that invest, find smarter ways to get ahead or… Continue reading

Ben Young
Ben Young
February 23, 2021
Reporting vs analytics, what's the difference?
Reporting vs analytics, what's the difference?

Reporting vs analytics, what’s the difference?

Reporting tells you what happened. Analytics gives context and depth as to why something has occurred. Let me give you an example. Reporting: Today, 100 people shopped at our store. That’s reporting. Analytics: Today, 100 people shopped at our store, 30 came from Stowe, 70 from York. Analytics finds patterns and analysis in the data, to enable better decision-making. If it doesn’t do that, it’s not analytics. It’s just more data. Analytics is helpful in describing or understanding how an… Continue reading

Ben Young
Ben Young
February 23, 2021
How to choose the right marketing analytics platform
How to choose the right marketing analytics platform

How to pick the right marketing analytics dashboard

Let’s unpack the term, analytics means data and analysis that enables decision, so a marketing analytics platform is a place that allows marketers to make better decisions from analysis of their marketing efforts.  In looking for a platform, as marketers, we tend to google it, open a website with a list and open a bunch of tabs, look at each website. Then maybe explore a couple.  This helps canvas the market (yes) – but it misses a crucial step. What… Continue reading

Ben Young
Ben Young
February 23, 2021
What's on your content marketing dashboard?
What's on your content marketing dashboard?

What’s on your Content Marketing Dashboard?

This year I’ve been asking folks, what’s on your content dashboard? Where are the gaps? What could be improved? It’s cheesy but the same as when you’re driving a car, having the right marketing dashboard, the right instruments, helps you get where you’re going (pun intended). With everyone online, digital is playing an ever more important role in the purchase cycle. Getting customers engaged is worth more now than before. This would be a great post… Continue reading

Ben Young
Ben Young
February 23, 2021
measuring marketing success
measuring marketing success

How to measure Content Marketing success

Success! How do you measure content marketing success? Success in content marketing means successful delivery against our organizations’ objectives. This should be clear and discrete. Did we deliver on that or not? That helps for around the board table – and how it is always layered up. It may be if you are struggling, you need to go back to basics and dust off your content marketing strategy. Then revisit the outcomes from your content efforts.  But day to day,… Continue reading

Ben Young
Ben Young
January 17, 2020
measuring marketing success
measuring marketing success

How to measure content performance

Use a specialist marketing analytics tool that enables you to measure the things you need to measure. Specialist tools like Nudge, take all the learnings from the whole market, synthesize them and help establish the best practices. What are the most important things to be tracking? These enable you to measure how the content is performing, what is working, what isn’t working. To install these, it typically involves signing up, giving permission to access your social channels and installing code… Continue reading

Ben Young
Ben Young
January 17, 2020
measuring marketing success
measuring marketing success

How to measure success of content marketing

The ultimate form of success is when you’re boss walks in, gives you a hi-five and a bonus! But to get there you do need to look at tangible metrics. How many people are reading or watching my content? Is that a meaningful number of people? Are they then taking the desired action, or is the content having the right impact on an audience? Because then, you are driving success. Continue reading

Ben Young
Ben Young
January 17, 2020
Nudge, Content marketing analytics for the world’s most valuable brands
Nudge, Content marketing analytics for the world’s most valuable brands

Why Nudge is the standard amongst content marketing analytics platforms

Nudge was the first in the industry to specialize in this particular use case: When content turns into advertising, it’s held to a higher standard. Agency Roots, Pinnacle to Nudge’s Success Nudge is a product born out of New Zealand agency Young & Shand. Unhappy with the content marketing measurement solutions available, they created what today is the standard in content marketing analytics for brands & publishers. Prior to the development of Nudge, the agency consistently ran into obstacles… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 23, 2018