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Tag: benchmarks

Benchmarks help marketers contextualize their performance. The Nudge blog features benchmarks for native advertising, content distribution and branded content. Use these benchmarks or build your own to fine tune performance with Nudge.

How to measure content performance

Use a specialist marketing analytics tool that enables you to measure the things you need to measure. Specialist tools like Nudge, take all the learnings from the whole market, synthesize them and help establish the best practices. What are the…

Ben Young
Ben Young
January 17, 2020

How Branded Content Drives Business Outcomes

The tldr; content that is consumed, disclosed and has calls to action will drive business outcomes. Getting to content that is consumed, is the hard part. More on that below. Before we indulge in this post, there are a…

Ben Young
Ben Young
January 29, 2019

Nudge Surpasses 3.2B Impressions

A Letter from Nudge CEO   Nudge has surpassed 3 Billion impressions this year.   This milestone crept up on us. The second half of 2017 we measured 650m impressions, and to have passed 3B (3.2b…

Gustaf Stenlund
Gustaf Stenlund
October 11, 2018

This Week in Native Ads 7/12

I was fortunate enough to catch the tail end of the ARF NATIVExSCIENCE event on Thursday, thanks for hosting me. The trend that I picked up on is that branded content, entertainment are the slipstream from traditional tv through…

Ben Young
Ben Young
July 13, 2018

Nudge Product Update 5/9

  Each month we share the latest native content, new product features, upcoming events and more.   Never miss another product update; sign up to the newsletter here.   Nudge Update, May 2018  …

Gustaf Stenlund
Gustaf Stenlund
May 9, 2018

Introducing Nudge 3.0

  Introducing the next exciting phase of Nudge with its newly built AI intelligence layer, features, updates, and Nudge Spectrum.   Get in touch with your account manager today, to talk about the latest features.  …

Gustaf Stenlund
Gustaf Stenlund
September 27, 2017

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