This Week in Native Ads

This Week in Native Ads 7/12

    I was fortunate enough to catch the tail end of the ARF NATIVExSCIENCE event on Thursday, thanks for hosting me.   The trend that I picked up on is that branded content, entertainment are the slipstream from traditional tv through to digital. It’s the natural path that advertisers can take.   The traditional […] Read More

by , July 13, 2018

Insights

Nudge Analyzed 9 Million Paid Clicks to Branded Content, Here’s What we Found

  We analyzed 9 million paid clicks to branded content to pick out the highest quality distribution channels during Q1, 2018.   Knowing this, marketers can shape their distribution strategies and pinpoint where they should focus spend, in order to increase the attention from their audiences, i.e. get more bang for your buck.   If […] Read More

by , July 5, 2018

Insights, Research Reports

Travel Industry, Branded Content Report

  At Nudge we regularly explore our data for new insights and best practices to share with clients so they can better plan for and manage Content campaigns.   In this report, we examine: Key metrics & benchmarks, distribution insights, content formats, engagement on social, and overall best practices. Lastly we highlight some great work […] Read More

by , July 4, 2018

This Week in Native Ads

This Week in Native Ads 6/29

Roll out from the AT&T merger continues and Google begins to consolidate its ad offerings. A key theme, getting the data + insights as close to the ad buying as possible to remove the silos. Makes sense.   Notable stories this week How AT&T’s AppNexus acquisition may be as much about Comcast as it is […] Read More

by , June 29, 2018

Interviews

An interview with Financial Times’s Lexi Jarman on the State of Branded Content

Lexi Jarman is an experienced commercial director with a demonstrated history of working in the newspaper and television industry.   Today, Lexi is the Global Director of Content Solutions at the Financial Times, where she leads the content marketing proposition, bridging three of FT’s most valuable assets – their editorial content, brand and audience, to […] Read More

by , June 25, 2018

This Week in Native Ads

This Week in Native Ads 6/15

  This week’s edition is a little late – I shifted house yesterday so got caught in that madness.   The World Cup has started and so has the content that goes with it – which we’ll share over the next few weeks.   In the office pool I have Belgium & Croatia, so if […] Read More

by , June 15, 2018

This Week in Native Ads

This Week in Native Ads 6/8

  If you read this email, chances are you’ve been involved in some great work the past 12 months. Please then, do enter it in to the Native Advertising Awards…   This week, the trend is, GDPR is here now, what do we do about it?   Notable stories this week Does programmatic advertising need […] Read More

by , June 8, 2018

This Week in Native Ads

This Week in Native Ads 6/1

  We’ve seen the GDPR roll out continue, more on that below, I think the smartest play I’ve seen is Axel Springer and their new tech.   We hosted our latest content dinner last night, talking on programmatic audio – what opportunities it opens up, the confluence of content marketing and branded content, and what […] Read More

by , June 1, 2018

Interviews

An interview with Nicholas Jackson, Creative Director and Branded Content Specialist

Nicholas Jackson is a Creative Director living in Brooklyn. His work is concentrated in branded content, interactive design, advertising and branding. Over his career Nick has worked with clients such as Philips, GE and Shell and worked for companies such as SapientNitro, The New York Times and The Washington Post. Today, Nicholas consults for brands, […] Read More

by , May 16, 2018

This Week in Native Ads

This Week in Native Ads 4/20

  It’s Friday!   Hello from the Southern Hemisphere, I’m presently editing on my Friday night, this week's edition is less campaigns and more deeper reads.   BTW, we continuously update all campaigns of the week here, the same with datapoints of note -> and if you’d like to submit your work, Gustaf has tee’d […] Read More

by , April 20, 2018

12