This Week in Native Ads

This Week in Native Ads 1/18

Before your snowy weekend here’s the latest in native and content. ❄️   One big thing Tim Cook called on the FTC to help tidy up the use of our data. “The Federal Trade Commission should establish a data-broker clearinghouse, requiring all data brokers to register, enabling consumers to track the transactions that have bundled […] Read More

by , January 18, 2019

This Week in Native Ads

This Week in Native Ads 1/11

We’re back! And this year an additional 5,700 brands begin adopting native and branded content (per MediaRadar data), whilst existing brands are renewing at higher rates, there’s a lot to be optimistic about.   One big thing I don’t buy the post advertising narrative but Derek Thompson digs in to some of the challenges the […] Read More

by , January 11, 2019

Nudge, Strategy & Tactics

How Nudge Can Help Your Programmatic Buying

At Nudge we believe in content, and our platform was created out of a need to understand how content performs when it becomes advertising. Building a successful brand stems from the relationship brands develop with their consumers. Content that is rooted in meaningful storytelling meant to inspire, educate, and entertain is a great tool for […] Read More

by , January 7, 2019

This Week in Native Ads

This Week in Native Ads 12/21

  Happy Holidays! This will be the final installment of the year. As you read this I will be somewhere over the Pacific Ocean to New Zealand for a decidedly summer Christmas and New Years.   Looking back at the audience we’ve grown since starting this humble, passionate newsletter, I’m so grateful for the notes […] Read More

by , December 21, 2018

This Week in Native Ads

This Week in Native Ads 12/7

Consolidation is in the air as the end of year looms and lots of data on how the native/content business is growing.   Notable stories this week Native still has (plenty) of room to grow. What if all that TV money isn’t coming? A great post by Mike Shields. Facebook to cut 55% revenue share […] Read More

by , December 7, 2018

This Week in Native Ads

This Week in Native Ads 11/2

  One big thing No one big thing this week — it’s the turn in the quarter where the rush is on pre thanksgiving. At least that’s what I’m telling myself? Enjoy this weeks edition.   Notable stories this week NBCU makes cutbacks laying off 50 in their ad sales team. Programmatic's legacy pricing structure […] Read More

by , November 2, 2018

This Week in Native Ads

This Week in Native Ads 10/19

This week I spoke at AdTech Connect on where content meets advertising, how to make smart decisions from your data and shared our NZ to NY story. I’d love to speak at more events, let me know any you’d recommend.   One big thing Consolidation in branded content is coming. From Lauren over at BI, […] Read More

by , October 19, 2018

Interviews

An Interview with Craig Aron, SVP of Strategic Business Development at Bidtellect

Craig Aron is a venture-backed Startup Operator and Business Development Executive with over fifteen years of digital experience in a variety of capacities, with a deep understanding of the digital advertising, media, and technology ecosystem.   Craig oversees Bidtellect’s strategic partnerships, supply/inventory partnerships, platform solutions, and general business development and GTM strategy.   In this […] Read More

by , October 18, 2018

Nudge, Product Releases

Nudge Surpasses 3.2B Impressions

A Letter from Nudge CEO   Nudge has surpassed 3 Billion impressions this year.   This milestone crept up on us. The second half of 2017 we measured 650m impressions, and to have passed 3B (3.2b in fact) with 3 months left in 2018 is a remarkable milestone for our team and our partners.   […] Read More

by , October 11, 2018

Interviews

An Interview with Ben Kaplan, VP of Digital Ad Product Marketing at Meredith Corp

  Ben Kaplan has worked across publishers, brands, as well as agencies, enabling them to achieve additional reach, engagement and data-driven insights. Ben currently leads all of Meredith Digital’s ad product marketing and strategy. In addition, Ben also oversees custom ad product design as well as native, video, social and influencer operations.   In this […] Read More

by , September 20, 2018