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Tag: branded content

This Week in Native Ads 8/30

One big thing I was listening to RadioLabs, the right to be forgotten. Which gets in to how local newsrooms are looking at case by case should they remove names from articles, for maybe cases that were expunged or…

Ben Young
Ben Young
August 30, 2019

This Week in Native Ads 8/23

One big thing I’ve been thinking about Barbell strategy this week. When people invest short term and long term. Or a big consumer media company partners with a tiny company. Or the mix between high…

Ben Young
Ben Young
August 23, 2019

This Week in Native Ads 8/16

For August and September I’m holding “office hours” on Fridays. Simply sign up for a 20 minute slot to have a chat with me about trends, best practices, what we are seeing in the market and…

Ben Young
Ben Young
August 16, 2019

This Week in Native Ads 6/7

One big thing I spent some time in LA this week, chatting with a cross-section of content creators. The consensus was that Netflix has been a net positive for the ecosystem. One takeaway was how everyone is on the…

Ben Young
Ben Young
June 7, 2019

This Week in Native Ads 5/24

Happy Friday! For readers in the US hopefully a quiet Friday ahead (if you’re not already out). One big thing Catching up with colleagues this week there were a few jokes about sketches, that is the crude drawings that…

Ben Young
Ben Young
May 24, 2019

This Week in Native Ads 4/12

There will be a little bit of a hiatus for two weeks as I travel down under. One big thing I admire the cheekiness and creativity of Juan, remixing vines on YouTube, to continue making money from the content.

Ben Young
Ben Young
April 12, 2019

An interview with marketing whizz, David Berkowitz

David Berkowitz has extensive experience on both the brand and the sell side, having worked at organizations such as eMarketer, 360i, Sysomos and Story Hunter. Today, David’s consulting through his Serial Marketer practice, helping agencies, media companies, and tech…

Gustaf Stenlund
Gustaf Stenlund
April 8, 2019

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