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Tag: branded content

This Week in Native Ads 5/24

Happy Friday! For readers in the US hopefully a quiet Friday ahead (if you’re not already out). One big thing Catching up with colleagues this week there were a few jokes about sketches, that is the crude drawings that…

Ben Young
Ben Young
May 24, 2019

This Week in Native Ads 4/12

There will be a little bit of a hiatus for two weeks as I travel down under. One big thing I admire the cheekiness and creativity of Juan, remixing vines on YouTube, to continue making money from the content.

Ben Young
Ben Young
April 12, 2019

An interview with marketing whizz, David Berkowitz

David Berkowitz has extensive experience on both the brand and the sell side, having worked at organizations such as eMarketer, 360i, Sysomos and Story Hunter. Today, David’s consulting through his Serial Marketer practice, helping agencies, media companies, and tech…

Gustaf Stenlund
Gustaf Stenlund
April 8, 2019

This Week in Native Ads 4/5

One big thing Google is in a difficult place with Chrome, Safari has ITP (privacy protection), as does Firefox and if they don’t level set, they risk losing market share. Such a change would threaten a lot of ad…

Ben Young
Ben Young
April 5, 2019

This Week in Native Ads 3/8

  One big thing Will everything online move to a pure pay for performance model? It strikes me that as retargeting has taken a hit on publisher revenues it’s been buoyed by affiliate content drives. This precision reduces…

Ben Young
Ben Young
March 8, 2019

This Week in Native Ads 3/1

  The Ligatus acquisition might have snuck under your radar but this is notable consolidation in Europe. For American readers they are the TripleLift or ShareThrough of Europe (headcount of 180 vs 230) but they’d already been acquired by…

Ben Young
Ben Young
March 1, 2019

This Week in Native Ads 1/11

We’re back! And this year an additional 5,700 brands begin adopting native and branded content (per MediaRadar data), whilst existing brands are renewing at higher rates, there’s a lot to be optimistic about.   One…

Ben Young
Ben Young
January 11, 2019

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