This Week in Native Ads

This Week in Native Ads 4/20

  It’s Friday!   Hello from the Southern Hemisphere, I’m presently editing on my Friday night, this week's edition is less campaigns and more deeper reads.   BTW, we continuously update all campaigns of the week here, the same with datapoints of note -> and if you’d like to submit your work, Gustaf has tee’d […] Read More

by , April 20, 2018

Insights

On Earth Day, Consumers Spend 89% Longer on Articles

  Earth Day is the world’s largest environmental movement and brands have been showing their support over the past few years.   In this piece, we look at some of our favorite environment-based campaigns.   We also share insights, backed by Nudge data, on the best performing content formats, which distribution channels to back, and […] Read More

by , April 18, 2018

This Week in Native Ads

This Week in Native Ads 3/16

I thoroughly enjoyed the Slade and BuzzFeed pieces, give them a read, or a save for later.   ALSO, Nudge is making a strategist available, for those who need some help, starting, growing or being smarter with content investments. Email Gustaf for more info.   Notable stories this week SnapChat approves branded content ads for […] Read More

by , March 16, 2018

This Week in Native Ads

This Week in Native Ads 3/9

  I loved this from the Native Advertising Institute, 100 women leaders in native advertising.   This week is pretty punchy, with a few datapoints of note. Recently I have broadened some of the stories (i.e. this week, Funny or Die swapping platforms to Vox). The reason is to provide more context on the drivers […] Read More

by , March 9, 2018

Interviews

How Variety’s Content Studio Created Exceptional Valentine’s Day Content

  It’s Valentine’s Day and what better way to celebrate the fact than with some top notch content by a leading content studio?   Last year, Variety’s talented in-house content team produced an exceptional campaign together with Focus Features called “The Marriage that Changed the World”. The objective was to raise awareness, engage the film […] Read More

by , February 13, 2018

This Week in Native Ads

This Week in Native Ads 10/6

  BuzzFeed's new Twitter show AM to DM announced 1m viewers this week – but unclear as to how ‘long’ people were watching. Even they don’t know! This is the problem of our times. My take -> that’s probably 1million appearances in the stream, which based on Facebook's CPM would only yield BuzzFeed $150 in […] Read More

by , October 6, 2017

Nudge, Product Releases

Nudge integrates artificial intelligence into its native content platform

  Nudge integrates artificial intelligence into its native content platform   Technology provides predictive intelligence of content performance and audience interaction for native content campaigns.   NEW YORK, NEW YORK, – SEPTEMBER 2017   Nudge, a New York-based technology platform, provides reporting and analytics for modern content marketing and native advertising campaigns. Today, it announced […] Read More

by , September 27, 2017

Product Releases

Introducing Nudge 3.0

  Introducing the next exciting phase of Nudge with its newly built AI intelligence layer, features, updates, and Nudge Spectrum.   Get in touch with your account manager today, to talk about the latest features.   Content prediction ‘Predict how well your content will do before it goes live’   Through Nudge’s latest artificial intelligence […] Read More

by , September 27, 2017

Strategy & Tactics

Native Tactics #3 Influencers Drive High Quality Traffic

  Native tactics are simple ways to grow the value and scale of your native content campaigns.   In this blog series, we’ll be featuring tactics that you may or may not currently have in your arsenal, but most definitely should.   Over time, this blog series will feature a bunch of great tactics that […] Read More

by , September 14, 2017

Strategy & Tactics

The Power of Content Hubs in the Automotive Industry

Three different configurations to expose your content Some decisions are easier to make than others. Buying a new car can in particular be a hard decision and you might want to do a lot of research and comparisons between models, brands and prices before you decide. Nudge presents, in their research papers, how benchmarks for […] Read More

by , February 17, 2016

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