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Tag: branded content

View the latest stories, data, insight and examples of branded content by Nudge. Subscribe to our newsletter to get the latest each week.

Programmatic vs Native Advertising

What is the difference between programmatic and native advertising?  Programmatic advertising is the buying of advertising through online software. Native advertising, is simply a new form of digital advertising. Some of the placements are non-programmatic, whilst the industry has been building the infrastructure, however the goal of all native is to be programmatic. So, there is no difference, programmatic is a way to buy ads, and native is a kind of advertising. And that’s what people refer to when they… Continue reading

Ben Young
Ben Young
January 18, 2016

Native Advertising vs Branded Content

How do you tell the difference between native advertising and branded content? Branded content is where content is developed by the brand, for distribution. Sometimes it is created by an influencer, who shares it with their networks, or shares it on the brands owned networks. i.e. a DJ creates a track for your company and shares it via SoundCloud. Native advertising, is where that content is promoted on other websites, or prominently within the site it is shared on. Think… Continue reading

Ben Young
Ben Young
January 18, 2016

Not all native advertisers should do content marketing but…

Not all native advertisers should do content marketing but all content marketers should do native. Why? If you are doing content marketing, you reach a point whereby you need a fresh audience, new eyeballs on what you’re working on. That’s where native works really well, to bring in distribution (through in-feed) and context/relevance through buying content. All effective content marketers will get to this point. However, not all native advertisers can do content-marketing whether it’s resourcing, return on investment, or simply put… Continue reading

Ben Young
Ben Young
December 28, 2015

Best practices for placing native ad content

In this post we share a few insights we get by providing analytics for native ad content.  Keep in mind this is a nascent industry so standards are still being developed but this is a place to start. Evaluate the technology stack You want to check for a few things: On your native ad content, how long do you get this space for? Also are other advertisers going to get to bid on ad space on it? We see too… Continue reading

Ben Young
Ben Young
November 11, 2014

88% brand recall on custom native ads

As a by-product of a recent study, we found that of the participants that identified sponsored content as an ad, 88% could recall the brand in the article. An astonishing result. We recruited participants to read sponsored content and answer… Continue reading

Ben Young
Ben Young
October 7, 2014

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