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Tag: branded content

View the latest stories, data, insight and examples of branded content by Nudge. Subscribe to our newsletter to get the latest each week.

How to spot sponsored content

They key to identifying sponsored content, is looking for the disclosure. Under FTC guidelines, sponsored content has to be obviously disclosed and identified by a reasonable person. In the header, you are looking for a logo or a paid for by. Pre-click, on a feed, near the headline should be a brand logo. If you haven’t found these, it’s not likely to be sponsored content. Why is disclosure important? It’s important that consumers know when something is an advertisement, also… Continue reading

Ben Young
Ben Young
January 18, 2016

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