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Tag: branded content

View the latest stories, data, insight and examples of branded content by Nudge. Subscribe to our newsletter to get the latest each week.

Optimize Native Content Campaigns on the fly
Optimize Native Content Campaigns on the fly

5 Tips to Optimize Native Content Campaigns on the Fly

  All successful native advertising campaigns have one thing in common – premium content.   However, there’s a misconception that once content has gone live, you can’t improve your outcomes.   As soon as your native content goes live you need to continuously analyze performance data in order to understand what is/isn’t working, and why.   In this post we’re going to let you in on our top 5 tips on how to optimize native content campaigns on the fly,… Continue reading

Gustaf Stenlund
Gustaf Stenlund
April 6, 2017

The State of Content; Research, Data points & Trends

This post is a comprehensive post on data points and research around content, content marketing, branded content and native advertising. The stats covers performance, growth, trends for brands, content studios (publishers) and platforms. It is continuously updated, as we share new data in our weekly newsletter. If you were to sum it up, all the data reflects how consumers are responding to content and what that means for your business. The best way is to ‘find on page’ from… Continue reading

Jessica Toib
Jessica Toib
February 17, 2017
Content distribution made efficient with data
Content distribution made efficient with data

Build The Perfect Content Distribution Strategy with Post-Click Metrics

  As a marketer, you are used to spending your time slaving away on your laptop, liaising with creative agencies, going back and forth to the graphics team to nail that particular infographic – sadly, no matter how great your content is, it simply won’t make any difference if your distribution strategy isn’t on point.   A growing numbers of advertisers and publishers that we talk to feel like they have tapped out in terms of social, that it’s not… Continue reading

Gustaf Stenlund
Gustaf Stenlund
February 15, 2017

How to Win at Native Advertising Before You’ve Even Started

  Have you ever wanted to predict the outcome of a native advertising campaign before it’s even been set live? A client of ours recently decided to find out, and so can you. It really doesn’t matter if you’re a veteran in the field of Native Advertising or just getting started – anyone would benefit from doing this.     This particular client of ours placed Nudge across all of their owned content. They wanted to figure out which of… Continue reading

Gustaf Stenlund
Gustaf Stenlund
January 19, 2017

The Best Native Ads of 2016

What a year it’s been! As we close out the year and look to 2017 here are some of the best examples of native advertising. How did we find these? Each week we share campaigns of the week in This Week in Native Ads and we’ve measured thousands of native campaigns throughout the year. This year picking the best was harder than ever before, the bar has gone up, some of the standards set… Continue reading

Ben Young
Ben Young
December 15, 2016

Native Content Best Practices

Make the most of your native content investment by embracing these best practices. Make the brand integral This story couldn’t exist without the brand being present, it should feel natural for the end consumer to make the connection to the brand. A great example of this is a collaboration between Puma and Refinery29. Read our write up here. Content Length Half the battle is getting attention, once someone has decided to click on your content, look to hold it. Continue reading

Ben Young
Ben Young
July 25, 2016

The Power of Content Hubs in the Automotive Industry

Three different configurations to expose your content Some decisions are easier to make than others. Buying a new car can in particular be a hard decision and you might want to do a lot of research and comparisons between models, brands and prices before you decide. Nudge presents, in their research papers, how benchmarks for brands within the same industries can help companies get the most out of their next campaigns. Nudge also eases the process of measure and analyzes… Continue reading

Amanda-Anna-Caroline
Amanda-Anna-Caroline
February 17, 2016

Sponsored Content Examples

There’s a lot of sponsored content circling the web today, and here are some of my favorite examples of sponsored content and why I like them. For the latest visit The Best Native of 2021. See also Branded Content Examples. Mouth-watering reasons to visit Adelaide An article written with wit and compelling description invites you into this urban paradise Adelaide in southern Australia. Well-written… Continue reading

Therese Bengtsson
Therese Bengtsson
January 19, 2016

How to spot sponsored content

They key to identifying sponsored content, is looking for the disclosure. Under FTC guidelines, sponsored content has to be obviously disclosed and identified by a reasonable person. In the header, you are looking for a logo or a paid for by. Pre-click, on a feed, near the headline should be a brand logo. If you haven’t found these, it’s not likely to be sponsored content. Why is disclosure important? It’s important that consumers know when something is an advertisement, also… Continue reading

Ben Young
Ben Young
January 18, 2016

Definition of Native Content

What is the definition of native content? Definition: A piece of content that has been commissioned or paid to be placed on an external website with the view that the content fits and the form and function of where it exists. Sponsored content is a term often used for native content How does it relate to native advertising? Native content is a type of native advertising. The criteria making it native is that: It is designed to fit in with the publisher… Continue reading

Ben Young
Ben Young
January 18, 2016