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I loved this from the Native Advertising Institute, 100 women leaders in native advertising. This week is pretty punchy, with a few datapoints of note. Recently I have broadened some of the stories (i.e. this week, Funny or Die swapping platforms to Vox). The reason is to provide more context on the drivers of change that are impacting native. The market is figuring out who the leaders are, the growth pains are painful for those in… Continue reading
We spoke with Jeff Hull, Effie-winning CD/copywriter specializing in brand content. Jeff has lengthy experience in brand-level video, events, digital, print and other platforms and has worked for a wide variety of clients including AT&T, Volvo Trucks, Anheuser Busch-Inbev, Raytheon, Chemours, the National Association of Realtors, Hilton Hotels and Resorts, Dell EMC and many others. He is currently working freelance with T-Brand, the Washington Post Brand Studio and The Players’ Tribune,… Continue reading
It’s Valentine’s Day and what better way to celebrate the fact than with some top notch content by a leading content studio? Last year, Variety’s talented in-house content team produced an exceptional campaign together with Focus Features called “The Marriage that Changed the World”. The objective was to raise awareness, engage the film voting audience and collect as many awards nominations & wins for Focus Features’ film, “Loving”. Native content gave… Continue reading
BuzzFeed’s new Twitter show AM to DM announced 1m viewers this week – but unclear as to how ‘long’ people were watching. Even they don’t know! This is the problem of our times. My take -> that’s probably 1million appearances in the stream, which based on Facebook’s CPM would only yield BuzzFeed $150 in earnings. Or another way, cost a brand $150 plus Facebooks margin to buy those ‘views’. Now I’ve stringed… Continue reading
Nudge integrates artificial intelligence into its native content platform Technology provides predictive intelligence of content performance and audience interaction for native content campaigns. NEW YORK, NEW YORK, – SEPTEMBER 2017 Nudge, a New York-based technology platform, provides reporting and analytics for modern content marketing and native advertising campaigns. Today, it announced an artificial intelligence (AI) integration to provide new prediction models for performance of paid content. The algorithms… Continue reading
Introducing the next exciting phase of Nudge with its newly built AI intelligence layer, features, updates, and Nudge Spectrum. Get in touch with your account manager today, to talk about the latest features. Content prediction ‘Predict how well your content will do before it goes live’ Through Nudge’s latest artificial intelligence layer, the platform now has the ability to determine key metrics associated with a campaign before it goes live,… Continue reading
Native tactics are simple ways to grow the value and scale of your native content campaigns. In this blog series, we’ll be featuring tactics that you may or may not currently have in your arsenal, but most definitely should. Over time, this blog series will feature a bunch of great tactics that you and your team should be utilizing – find them here… #3 Use influencers to drive high quality traffic… Continue reading
Native tactics are simple ways to grow the value and scale of your native content campaigns. In this blog series, we’ll be featuring tactics that you may or may not currently have in your arsenal, but most definitely should. Over time, this blog series will feature a bunch of great tactics that you and your team should be utilizing – find them here… #2 Plan for SEO Search engine optimization need not be a dirty word for brand campaigns, it… Continue reading
With the recent Google announcement of AdSense native advertising, it is clear that native advertising on the Web is reaching a tipping point. These new formats include in-feed, in-article and matched content. But the idea of being able to provide something creative and thoughtful, in an environment harmonious to the feed or the context of the publication is largely being ignored. Instead. we’re seeing executions that are as bland and uninspired as traditional banner advertising back in the day. Continue reading
In this post, we look at what the first few weeks of Nudge looks like, from implementation, resources & reports, to when you’ll see initial campaign data flow through. For short term engagement, the process is accelerated; this post reflects the setup of what long-term engagement with Nudge is like. Contact your Nudge Account Manager today, to get started with Nudge. If this happens to be… Continue reading
