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At Nudge we regularly explore our data for new insights and best practices to share with clients so they can better plan for and manage Content campaigns. In this report, we examine: Key metrics & benchmarks, distribution insights, content formats, engagement on social, and overall best practices. Lastly we highlight some great work we’ve seen in market. While these aren’t campaigns we’ve measured, they align with our… Continue reading
Roll out from the AT&T merger continues and Google begins to consolidate its ad offerings. A key theme, getting the data + insights as close to the ad buying as possible to remove the silos. Makes sense. Notable stories this week How AT&T’s AppNexus acquisition may be as much about Comcast as it is Google. Great write up, looking at how addressable TV is impacting this decision. ^ I wonder if… Continue reading
Lexi Jarman is an experienced commercial director with a demonstrated history of working in the newspaper and television industry. Today, Lexi is the Global Director of Content Solutions at the Financial Times, where she leads the content marketing proposition, bridging three of FT’s most valuable assets – their editorial content, brand and audience, to deliver commercial results for partners. In this interview, we cover: The challenges that… Continue reading
This week’s edition is a little late – I shifted house yesterday so got caught in that madness. The World Cup has started and so has the content that goes with it – which we’ll share over the next few weeks. In the office pool I have Belgium & Croatia, so if you’re yet to get behind a team – here’s a couple. 🙂 Also, word is, valuations are jumping with the AT&T approval, lets see how this changes the… Continue reading
If you read this email, chances are you’ve been involved in some great work the past 12 months. Please then, do enter it in to the Native Advertising Awards… This week, the trend is, GDPR is here now, what do we do about it? Notable stories this week Does programmatic advertising need a rethink? A thought provoking piece on where to next in a post-GDPR world. Your Phone is listening and… Continue reading
We’ve seen the GDPR roll out continue, more on that below, I think the smartest play I’ve seen is Axel Springer and their new tech. We hosted our latest content dinner last night, talking on programmatic audio – what opportunities it opens up, the confluence of content marketing and branded content, and what native means in all of this. Thanks to all who came along, hope to catch you at the next one. Notable stories this week New York Media,… Continue reading
Nicholas Jackson is a Creative Director living in Brooklyn. His work is concentrated in branded content, interactive design, advertising and branding. Over his career Nick has worked with clients such as Philips, GE and Shell and worked for companies such as SapientNitro, The New York Times and The Washington Post. Today, Nicholas consults for brands, publishers and content studios to help make their content processes smoother, collaborative and creative. See examples of… Continue reading
It’s Friday! Hello from the Southern Hemisphere, I’m presently editing on my Friday night, this week’s edition is less campaigns and more deeper reads. BTW, we continuously update all campaigns of the week here, the same with datapoints of note -> and if you’d like to submit your work, Gustaf has tee’d up a form. Notable stories this week The Players’ Tribune, whilst… Continue reading
Earth Day is the world’s largest environmental movement and brands have been showing their support over the past few years. In this piece, we look at some of our favorite environment-based campaigns. We also share insights, backed by Nudge data, on the best performing content formats, which distribution channels to back, and the most impactful time of day for distribution (split by devices) for Earth Day. Continue reading
I thoroughly enjoyed the Slade and BuzzFeed pieces, give them a read, or a save for later. ALSO, Nudge is making a strategist available, for those who need some help, starting, growing or being smarter with content investments. Email Gustaf for more info. Notable stories this week SnapChat approves branded content ads for publishers. Related, each SnapChat update attracts new users. BuzzFeed’s Jonah… Continue reading
