If you read this email, chances are you’ve been involved in some great work the past 12 months. Please then, do enter it in to the Native Advertising Awards

This week, the trend is, GDPR is here now, what do we do about it?

Notable stories this week


  • Vista acquires a majority stake in digital ad measurement firm Integral Ad Science.
  • Outbrain acquires AdNgin for automated ad content optimization. Nice!

Campaign of the Week


Datapoints of note

  • MediaCom’s recent ‘Effectiveness of Partnerships’ study highlighted the benefits of striking strategic partnerships between advertiser, agency, and media owner. The report concluded that partnerships “can be up to twice as effective pound for pound at driving brand health metrics than standard advertising”.
  • Content makes consumers 131% more likely to buy.
  • AdYouLike served 33m native video ads in the first four months of 2018.
  • 79% of influencers plan to create more branded content in the next year than they currently do.


  • [July 12th] ARF’s NATIVExSCIENCE. Native advertising and branded content are approaches often outperforming traditional advertising. How to plan? How to develop? How to measure?
  • Native Institute is hosting Native Days this November. Use code NAIFRIENDBEN to save.

[Jobs at Nudge] We are on the lookout for a few, a freelance writer to help with our content, a technical account manager and a developer. Ping me for more details, descriptions being shaped up.



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