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Tag: this week in native ads

This Week in Native Ads 9/13

One big thing This week we saw fresh investment in Group Nine and Atlas Obscura, both showing promise that strategic partners see in the space. The common thread between the two companies is a good mix of uncorrelated revenue. Atlas…

Ben Young
Ben Young
September 13, 2019

This Week in Native Ads 9/6

One big thing Given the post Labor Day rush and short week this week is a bit lighter. Would love readers feedback, on serving the newsletter as a story. Here’s the link, thanks to Nws.ai.

Ben Young
Ben Young
September 6, 2019

This Week in Native Ads 8/30

One big thing I was listening to RadioLabs, the right to be forgotten. Which gets in to how local newsrooms are looking at case by case should they remove names from articles, for maybe cases that were expunged or…

Ben Young
Ben Young
August 30, 2019

This Week in Native Ads 8/23

One big thing I’ve been thinking about Barbell strategy this week. When people invest short term and long term. Or a big consumer media company partners with a tiny company. Or the mix between high…

Ben Young
Ben Young
August 23, 2019

This Week in Native Ads 8/16

For August and September I’m holding “office hours” on Fridays. Simply sign up for a 20 minute slot to have a chat with me about trends, best practices, what we are seeing in the market and…

Ben Young
Ben Young
August 16, 2019

This Week in Native Ads 8/9

One big thing London folks, please do come along to our event later this month. As a kiwi in New York the biggest change between how content is seen here vs internationally, is the practicality.

Ben Young
Ben Young
August 9, 2019

This Week in Native Ads 8/2

We will be trying an experiment to engage more directly with the native and content communities. For August and September I’ll be holding “office hours” on Friday. Simply sign up for a 20 minute slot and we can have a…

Ben Young
Ben Young
August 2, 2019

This Week in Native Ads 7/26

I’m exploring the accounting treatment of content, that is if you treat it like an asset, how does or how would that change marketing’s P&L? Typically branded/native content is one off so treated as an expense. But if it’s re-used…

Ben Young
Ben Young
July 26, 2019

This Week in Native Ads 7/19

One big thing Subscription is not all that it seems for Tim Ferriss. The popular podcast host (400m+ downloads) last week announced a six month trial of no ads and shifting to a subscription model.

Ben Young
Ben Young
July 19, 2019

This Week in Native Ads 7/12

One big thing The concept of ‘creator-first’ strategies was mentioned in the new Twitter ArtHouse announcement. And it’s not the first time I’ve heard of this. Rather than focusing on the outlet, focus on the…

Ben Young
Ben Young
July 12, 2019

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