This Week in Native Ads

This Week in Native Ads 7/12

    I was fortunate enough to catch the tail end of the ARF NATIVExSCIENCE event on Thursday, thanks for hosting me.   The trend that I picked up on is that branded content, entertainment are the slipstream from traditional tv through to digital. It’s the natural path that advertisers can take.   The traditional […] Read More

by , July 13, 2018

This Week in Native Ads

This Week in Native Ads 7/6

    I was in two minds about doing a This Week in Native this week – as it is July Fourth here in the US. Which means many of you are reading this from the beach/lakehouse or as we’d say in New Zealand – the bach.   Not everyone is in the US (obviously) […] Read More

by , July 6, 2018

This Week in Native Ads

This Week in Native Ads 6/29

Roll out from the AT&T merger continues and Google begins to consolidate its ad offerings. A key theme, getting the data + insights as close to the ad buying as possible to remove the silos. Makes sense.   Notable stories this week How AT&T’s AppNexus acquisition may be as much about Comcast as it is […] Read More

by , June 29, 2018

This Week in Native Ads

This Week in Native Ads 6/22

T’was the week of Cannes – where we got headlines from the regular suspects, that we expected to get.   Heat on Influencer marketing, easy and justified, transparency is needed.   ^^ Calling on the social networks to clean up fake followers, for ad spend that isn’t flowing through them, is ambitious though šŸ˜‰ Given […] Read More

by , June 22, 2018

This Week in Native Ads

This Week in Native Ads 6/15

  This week’s edition is a little late – I shifted house yesterday so got caught in that madness.   The World Cup has started and so has the content that goes with it – which we’ll share over the next few weeks.   In the office pool I have Belgium & Croatia, so if […] Read More

by , June 15, 2018

This Week in Native Ads

This Week in Native Ads 6/8

  If you read this email, chances are you’ve been involved in some great work the past 12 months. Please then, do enter it in to the Native Advertising Awards…   This week, the trend is, GDPR is here now, what do we do about it?   Notable stories this week Does programmatic advertising need […] Read More

by , June 8, 2018

This Week in Native Ads

This Week in Native Ads 6/1

  We’ve seen the GDPR roll out continue, more on that below, I think the smartest play I’ve seen is Axel Springer and their new tech.   We hosted our latest content dinner last night, talking on programmatic audio – what opportunities it opens up, the confluence of content marketing and branded content, and what […] Read More

by , June 1, 2018

This Week in Native Ads

This Week in Native Ads 5/25

  GDPR edition! We all survived? Iā€™ll spin up VPN today and have a browse.   I attended theĀ Silicon Alley Golf tournamentĀ yesterday, met some great people, thanks toĀ Darren HermanĀ and team for putting on a good show. They have an upcoming tennis event in July so keep an eye out.   I also attended the IAB […] Read More

by , May 25, 2018

This Week in Native Ads

This Week in Native Ads 5/18

  Gustaf is presently in Sweden, reminding me how great summer is. Hmmm I’m seeing a lot more rain than sun this week. This week is relatively quiet on the news front, which is a nice change from the last few weeks – so I’ll do it justice and keep it short.   Notable stories […] Read More

by , May 18, 2018

This Week in Native Ads

This Week in Native Ads 5/11

I’ve been lapping up the sun the last week here in New York.   We see Samsung beginning to sell ads direct AND this post by Joe Lazauskas, around media companies copying marketers and marketers are copying media companies.   Everyone is competing for attention, so it makes sense that everyone becomes a media company. […] Read More

by , May 11, 2018