This Week in Native Ads

This Week in Native Ads 1/18

Before your snowy weekend here’s the latest in native and content. ❄️   One big thing Tim Cook called on the FTC to help tidy up the use of our data. “The Federal Trade Commission should establish a data-broker clearinghouse, requiring all data brokers to register, enabling consumers to track the transactions that have bundled […] Read More

by , January 18, 2019

This Week in Native Ads

This Week in Native Ads 1/11

We’re back! And this year an additional 5,700 brands begin adopting native and branded content (per MediaRadar data), whilst existing brands are renewing at higher rates, there’s a lot to be optimistic about.   One big thing I don’t buy the post advertising narrative but Derek Thompson digs in to some of the challenges the […] Read More

by , January 11, 2019

This Week in Native Ads

This Week in Native Ads 12/21

  Happy Holidays! This will be the final installment of the year. As you read this I will be somewhere over the Pacific Ocean to New Zealand for a decidedly summer Christmas and New Years.   Looking back at the audience we’ve grown since starting this humble, passionate newsletter, I’m so grateful for the notes […] Read More

by , December 21, 2018

This Week in Native Ads

This Week in Native Ads 12/7

Consolidation is in the air as the end of year looms and lots of data on how the native/content business is growing.   Notable stories this week Native still has (plenty) of room to grow. What if all that TV money isn’t coming? A great post by Mike Shields. Facebook to cut 55% revenue share […] Read More

by , December 7, 2018

This Week in Native Ads

This Week in Native Ads 11/30

We made it, we survived Thanksgiving, Black Friday and Cyber Monday!   One big thing Reductionism. The art of reducing complexity to improve what remains.   I was chatting with some analysts this week – and they think the martech space is going to get a lot of consolidation (on the tech side). And to […] Read More

by , December 3, 2018

This Week in Native Ads

This Week in Native Ads 11/16

  One big thing Brands should adopt billable hours – but link that to the outcomes they need to create this year. I.e each hour could be worth $100k in growth.   The timesheet has been a staple of ad agencies for decades. The business model dictates that they need to know where every hour […] Read More

by , November 16, 2018

This Week in Native Ads

This Week in Native Ads 11/9

Welcome to all new readers who have joined this past week and a big congrats to the the winners at the Native Institute Awards.   One big thing Ari Paparo’s piece on How business models change incentives in marketing technology is spot on. (CPM, usage, percentage of speed, SAAS).   It’s often an underlooked decision, […] Read More

by , November 9, 2018

This Week in Native Ads

This Week in Native Ads 11/2

  One big thing No one big thing this week — it’s the turn in the quarter where the rush is on pre thanksgiving. At least that’s what I’m telling myself? Enjoy this weeks edition.   Notable stories this week NBCU makes cutbacks laying off 50 in their ad sales team. Programmatic's legacy pricing structure […] Read More

by , November 2, 2018

This Week in Native Ads

This Week in Native Ads 10/26

  One big thing It’s been earnings week, so a lot of noise around Amazon vs Google, Snap, Twitter. Oath being flat.   The narrative has shifted ever so slightly, from taking tv budget, to budget from each other. Especially on Amazon vs Google. Data and privacy has put everyone under the limelight.   The […] Read More

by , October 26, 2018

This Week in Native Ads

This Week in Native Ads 10/19

This week I spoke at AdTech Connect on where content meets advertising, how to make smart decisions from your data and shared our NZ to NY story. I’d love to speak at more events, let me know any you’d recommend.   One big thing Consolidation in branded content is coming. From Lauren over at BI, […] Read More

by , October 19, 2018