This Week in Native Ads

This Week in Native Ads 9/21

One big thing   I saw another post from DigiDay, marketers upset at lack of transparency. It’s worth calling out – transparency is an option, if you want it, go get a partner that will deliver it.   Dmexco thoughts   Dmexco was a bit sweet and sour. That is, I love catching up with […] Read More

by , September 21, 2018

This Week in Native Ads

This Week in Native Ads 8/24

  Our 200th Edition! ๐ŸŽ‰   Thanks ๐Ÿ™ to all subscribers – it’s a nice milestone.   I pulled together some thoughts on the lessons learned, the highs, the lows, how our business has changed and my take on where the industry will be in another 200 editions.   Please, if you enjoy do give […] Read More

by , August 24, 2018

This Week in Native Ads

This Week in Native Ads 8/17

  Are you going to DMEXCO next month? Let me know, maybe we do a This Week in Native get together.   One big thing The ability to optimize most advertising. This MediaPost by Dave Morgan – is spot on. Subtly in the past couple of years, most forms of advertising are now optimizable. Not […] Read More

by , August 17, 2018

This Week in Native Ads

This Week in Native Ads 8/10

  One big thing Amazon is on the front foot for consolidating their ad buying into one place. Mirroring Googles moves, this in a way, is a signal towards a more competitive marketplace. Usability, clicks to buy, insights and buying close together, all are things on the way.   Notable stories this week [Must read, […] Read More

by , August 10, 2018

This Week in Native Ads

This Week in Native Ads 8/3

  One big thing For the past few years growing digital attention has been taken for granted, that’s starting to change.   This week Facebook announced they are launching activity timers to help users manage how much time they are spending in FB + Instagram. Smart. Apple is doing the same on your phone.   […] Read More

by , August 3, 2018

This Week in Native Ads

This Week in Native Ads 7/27

  One big thing This week started with stellar Google earnings, the surprise was that GDPR didn’t really effect it. But then Facebook followed and provided guidance on decelerating growth for Q3/Q4.   GDPR was always going to favor Google / Facebook, the whole genesis of it, incentivized those who had big sites and the […] Read More

by , July 27, 2018

This Week in Native Ads

This Week in Native Ads 7/20

  Ben is off today, gettin' jiggy wit it down in Miami…     …so I’ve taken over for a special edition of This Week in Native Ads.   Before we jump into it, wanted to share a clip of Ben (Nudge CEO/Founder) on Cheddar where he dropped knowledge on the measurement required for when […] Read More

by , July 20, 2018

This Week in Native Ads

This Week in Native Ads 7/12

    I was fortunate enough to catch the tail end of the ARF NATIVExSCIENCE event on Thursday, thanks for hosting me.   The trend that I picked up on is that branded content, entertainment are the slipstream from traditional tv through to digital. It’s the natural path that advertisers can take.   The traditional […] Read More

by , July 13, 2018

This Week in Native Ads

This Week in Native Ads 7/6

    I was in two minds about doing a This Week in Native this week – as it is July Fourth here in the US. Which means many of you are reading this from the beach/lakehouse or as we’d say in New Zealand – the bach.   Not everyone is in the US (obviously) […] Read More

by , July 6, 2018

This Week in Native Ads

This Week in Native Ads 6/29

Roll out from the AT&T merger continues and Google begins to consolidate its ad offerings. A key theme, getting the data + insights as close to the ad buying as possible to remove the silos. Makes sense.   Notable stories this week How AT&T’s AppNexus acquisition may be as much about Comcast as it is […] Read More

by , June 29, 2018