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Tag: this week in native ads

This Week in Native Ads 7/19

One big thing Subscription is not all that it seems for Tim Ferriss. The popular podcast host (400m+ downloads) last week announced a six month trial of no ads and shifting to a subscription model.

Ben Young
Ben Young
July 19, 2019

This Week in Native Ads 7/12

One big thing The concept of ‘creator-first’ strategies was mentioned in the new Twitter ArtHouse announcement. And it’s not the first time I’ve heard of this. Rather than focusing on the outlet, focus on the…

Ben Young
Ben Young
July 12, 2019

This Week in Native Ads 6/21

One big thing Back in the hot seat, to a deluge of Cannes / no Cannes attendance chatter. What makes Cannes great is the concentration, bumping into people you know, everyone's there to catch up, reconnect. Which is rare…

Ben Young
Ben Young
June 21, 2019

This Week in Native Ads 6/7

One big thing I spent some time in LA this week, chatting with a cross-section of content creators. The consensus was that Netflix has been a net positive for the ecosystem. One takeaway was how everyone is on the…

Ben Young
Ben Young
June 7, 2019

This Week in Native Ads 5/31

One big thing A by-product of consolidation, is the reduction in operations, both companies don’t need a finance team for example. But these teams are the lifeblood that keep organizations running, they hold the organizational memory and market knowledge.

Ben Young
Ben Young
May 31, 2019

This Week in Native Ads 5/24

Happy Friday! For readers in the US hopefully a quiet Friday ahead (if you’re not already out). One big thing Catching up with colleagues this week there were a few jokes about sketches, that is the crude drawings that…

Ben Young
Ben Young
May 24, 2019

This Week in Native Ads 5/10

One big thing The untold story in the duopoly discussion is how brands feed them data, from their owned channels. How does this happen? Via the Facebook pixel, or any Google pixel, on brands owned sites/content. Interest, retargeting, lookalike…

Ben Young
Ben Young
May 10, 2019

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