This Week in Native Ads

This Week in Native Ads 11/16

  One big thing Brands should adopt billable hours – but link that to the outcomes they need to create this year. I.e each hour could be worth $100k in growth.   The timesheet has been a staple of ad agencies for decades. The business model dictates that they need to know where every hour […] Read More

by , November 16, 2018

This Week in Native Ads

This Week in Native Ads 11/9

Welcome to all new readers who have joined this past week and a big congrats to the the winners at the Native Institute Awards.   One big thing Ari Paparo’s piece on How business models change incentives in marketing technology is spot on. (CPM, usage, percentage of speed, SAAS).   It’s often an underlooked decision, […] Read More

by , November 9, 2018

This Week in Native Ads

This Week in Native Ads 11/2

  One big thing No one big thing this week — it’s the turn in the quarter where the rush is on pre thanksgiving. At least that’s what I’m telling myself? Enjoy this weeks edition.   Notable stories this week NBCU makes cutbacks laying off 50 in their ad sales team. Programmatic's legacy pricing structure […] Read More

by , November 2, 2018

This Week in Native Ads

This Week in Native Ads 10/26

  One big thing It’s been earnings week, so a lot of noise around Amazon vs Google, Snap, Twitter. Oath being flat.   The narrative has shifted ever so slightly, from taking tv budget, to budget from each other. Especially on Amazon vs Google. Data and privacy has put everyone under the limelight.   The […] Read More

by , October 26, 2018

This Week in Native Ads

This Week in Native Ads 10/19

This week I spoke at AdTech Connect on where content meets advertising, how to make smart decisions from your data and shared our NZ to NY story. I’d love to speak at more events, let me know any you’d recommend.   One big thing Consolidation in branded content is coming. From Lauren over at BI, […] Read More

by , October 19, 2018

This Week in Native Ads

This Week in Native Ads 10/12

  This week, we here at Nudge celebrated surpassing 3.2 billion impressions in 2018. A big thanks to all of those that helped us get there!     Notable stories this week How fraudsters are hiding as real DSPs. An enlightening read. And the FBI seeks help in a media-buying probe. How the BBC ties […] Read More

by , October 12, 2018

This Week in Native Ads

This Week in Native Ads 10/5

Thanks to Mel for taking over last week, if you missed it here’s a link.   Back in action, AdWeek is on here in NY – so panels a plenty.   One big thing A decentralized web – Tim Berners-Lee wants it to come back the other way from where central platforms hold your data. […] Read More

by , October 5, 2018

This Week in Native Ads

This Week in Native Ads 9/28

Hey friends!   Melanie Deziel here, Founder of StoryFuel and the Brand Storyteller Society. Ben is off this week, so I’ve jumped in, in his stead, to deliver this week’s edition of This Week in Native Ads!   Notable stories this week Guess it’s time to add “biometric data” to our list of content campaign […] Read More

by , September 28, 2018

This Week in Native Ads

This Week in Native Ads 9/21

One big thing   I saw another post from DigiDay, marketers upset at lack of transparency. It’s worth calling out – transparency is an option, if you want it, go get a partner that will deliver it.   Dmexco thoughts   Dmexco was a bit sweet and sour. That is, I love catching up with […] Read More

by , September 21, 2018

This Week in Native Ads

This Week in Native Ads 8/24

  Our 200th Edition! ๐ŸŽ‰   Thanks ๐Ÿ™ to all subscribers – it’s a nice milestone.   I pulled together some thoughts on the lessons learned, the highs, the lows, how our business has changed and my take on where the industry will be in another 200 editions.   Please, if you enjoy do give […] Read More

by , August 24, 2018