It’s Friday, you did it, again 🙂
One big thing
This week felt like the real start to the second quarter and we’re seeing it in this week’s stories. With earnings season in, Snap usage rising, Google making hiring freezes, the waters are still choppy. But business must go on, NBCU announced a more integrated ad product with their own ecommerce check out. And Horizon media took a deep dive into how our use of emojis has changed in the past month.
Notable stories this week
- Facebook and Google to be forced to share advertising revenue with Australian media companies.
- NBCU makes its content and ads more shoppable with a new checkout experience. Part of a wider initiative to beef up advertising and business commerce options. Smart.
- How publishers are being hit by changes in the market.
- Microsoft joins NBA to personalize games for basketball fans.
- Horizon Media charts emoji usage during the pandemic.
- Esports continues to attract marketers, even as other categories take hits from Covid-19.
- Original vs curated vs syndicated content, what are the right ratios?
- How Google is adjusting its measurement practices on its brand work.
- YouTube spars with auditor over transparency of advertising risks.
- Publishers are adjusting their offers in days not weeks.
- Facing a cash crunch, parent site Mumsnet pivots to reader revenue.
- Snap looks to raise $750m in debt offering off the back of its earnings beat.
- Local Media Consortium releases a free templated branded content series for publishers sales teams to pick up and run with.
- Sports publishers try teaming up on ad deals.
- Google beginning to verify the identity of advertisers.
- Google provides fee relief to news partners during Covid-19.
Campaign of the week
- Reebok work from home (in India).
- The ESPN State Farm ad during the Michael Jordan ‘The Last Dance’. And how they made it.
- Submit your own and view the best campaigns of 2020.
Datapoints of note
See all our Covid-19 data here.
- Google News data suggests reader interest in coronavirus has already peaked.
- Fastest declining and growing eCommerce categories during the pandemic. Top 3 were gloves, bread machines and cough & cold.
- Netflix added 15.8m subscribers last quarter.
- Snap now has 229m daily active users.