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Tag: covid-19

This Week in Native Ads

Edition #281 Brands inevitable DTC future

One big thing Even PlayStation is going direct to consumer with the launch of Playstation studios, ahead of the PS5 launch. “Sony has developed a new umbrella brand to unite its first-party PlayStation titles. The PlayStation Studios brand will go live in PlayStation 4 and 5 games later this year, and will only be featured on games developed and managed by Sony Interactive Entertainment's Worldwide Studios organization.” It’s not that they will now produce games… Continue reading

Ben Young
Ben Young
May 15, 2020
This Week in Native Ads

Edition #279 Weird Earnings, 5/1

One big thing What the stock market got wrong this week. Alphabet, Google, Facebook and Twitter were all up after earnings after most analysts expected a bigger hit to revenue. Yet for most firms, the virus was only an impediment for a fraction of the quarter. Advertisers won't have cut straight away – behavior would be distributed through that timeframe. What should be in focus, is how they are addressing Q2. And that speaks to the uncertainty, see below. Continue reading

Ben Young
Ben Young
May 1, 2020
This Week in Native Ads

This Week in Native Ads 4/24

It’s Friday, you did it, again 🙂 One big thing This week felt like the real start to the second quarter and we’re seeing it in this week’s stories. With earnings season in, Snap usage rising, Google making hiring freezes, the waters are still choppy. But business must go on, NBCU announced a more integrated ad product with their own ecommerce check out. And Horizon media took a deep dive into how our use of emojis has changed in… Continue reading

Ben Young
Ben Young
April 24, 2020
This Week in Native Ads

This Week in Native Ads 4/17

You did, you made it to Friday – well done. One big thing You want to be careful to not be caught in a false economy. On the one hand, you see podcast revenue is up, which is likely committed revenue which hasn’t yet been pulled back. On the other, you see the pipeline of new content is reducing. But eyeballs are at all-time highs. The London Business School put together a PDF on the… Continue reading

Ben Young
Ben Young
April 17, 2020
This Week in Native Ads

This Week in Native Ads 4/3

Recapping an internal note we sent to clients this week. We’ve put up a page covering Covid-19 and impact on marketing, media and content. We’re updating it daily. We continue to offer Nudge to the community, COVID causes and insights sessions. One big thing This tweet stream from Alex Russell caught my eye – on mobile CPUs and the performance inequality gap. The outtake is that the cheapest high… Continue reading

Ben Young
Ben Young
April 3, 2020