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Tag: nbcu

See the latest stories, examples and data on NBCU branded content and native advertising. As featured on the Nudge blog.

This Week in Native Ads 10/18

One big thing This week I caught the Carat webinar focused on 2020 and Attention. With the election and Olympics coming up it’ll be a big year, a hard one to A couple of points which To cut through,…

Ben Young
Ben Young
October 18, 2019

This Week in Native Ads 8/23

One big thing I’ve been thinking about Barbell strategy this week. When people invest short term and long term. Or a big consumer media company partners with a tiny company. Or the mix between high…

Ben Young
Ben Young
August 23, 2019

This Week in Native Ads 8/16

For August and September I’m holding “office hours” on Fridays. Simply sign up for a 20 minute slot to have a chat with me about trends, best practices, what we are seeing in the market and…

Ben Young
Ben Young
August 16, 2019

This Week in Native Ads 8/2

We will be trying an experiment to engage more directly with the native and content communities. For August and September I’ll be holding “office hours” on Friday. Simply sign up for a 20 minute slot and we can have a…

Ben Young
Ben Young
August 2, 2019

This Week in Native Ads 7/26

I’m exploring the accounting treatment of content, that is if you treat it like an asset, how does or how would that change marketing’s P&L? Typically branded/native content is one off so treated as an expense. But if it’s re-used…

Ben Young
Ben Young
July 26, 2019

This Week in Native Ads 11/2

One big thing No one big thing this week — it’s the turn in the quarter where the rush is on pre thanksgiving. At least that’s what I’m telling myself? Enjoy this weeks edition. Notable stories this week…

Ben Young
Ben Young
November 2, 2018

This Week in Native Ads 8/10

One big thing Amazon is on the front foot for consolidating their ad buying into one place. Mirroring Googles moves, this in a way, is a signal towards a more competitive marketplace. Usability, clicks…

Ben Young
Ben Young
August 10, 2018

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