Tag: nbcu
This Week in Native Ads 8/23
One big thing I’ve been thinking about Barbell strategy this week. When people invest short term and long term. Or a big consumer media company partners with a tiny company. Or the mix between high…
This Week in Native Ads 8/16
For August and September I’m holding “office hours” on Fridays. Simply sign up for a 20 minute slot to have a chat with me about trends, best practices, what we are seeing in the market and…
This Week in Native Ads 8/2
We will be trying an experiment to engage more directly with the native and content communities. For August and September I’ll be holding “office hours” on Friday. Simply sign up for a 20 minute slot and we can have a…
This Week in Native Ads 7/26
I’m exploring the accounting treatment of content, that is if you treat it like an asset, how does or how would that change marketing’s P&L? Typically branded/native content is one off so treated as an expense. But if it’s re-used…
This Week in Native Ads 11/2
One big thing No one big thing this week — it’s the turn in the quarter where the rush is on pre thanksgiving. At least that’s what I’m telling myself? Enjoy this weeks edition.
This Week in Native Ads 8/10
One big thing Amazon is on the front foot for consolidating their ad buying into one place. Mirroring Googles moves, this in a way, is a signal towards a more competitive marketplace. Usability,…
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