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For August and September I’m holding “office hours” on Fridays. Simply sign up for a 20 minute slot to have a chat with me about trends, best practices, what we are seeing in the market and even do some trouble shooting.

One big thing
What does the ViacomCBS deal mean for native & ? You may recall that Viacom’s Advanced Marketing Services (AMS) was expected to double this year. And that NBCU sold $1B at upfront to digital-first brands.

I would anticipate the offering will continue to evolve, around integrated , and . Data to connect it all. And having AMS being the force taking it to market. In a way NBCU provides the model or framework here.

The thing they will have in their favor is the level of investment in content, only second to Netflix. But open to advertisers.

Notable stories this week

Deals/M&A

Campaign of the week

Datapoints of note

Events

Thanks,

-Ben

 

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