Home BreadcrumbBlog Breadcrumb Tag: Facebook

Tag: Facebook

See the latest research, insights and data on Facebook as it relates to content marketing, native advertising, media and content. Use Nudge to improve the impact of your Facebook content and understand how to allocate between the networks.

native editorial is growing
native editorial is growing

Edition #283 Home buyers and their adtech taxes

Inspired by a tweet from Hunter Walk, this week at the very bottom we’ve added a few newsletters we dig. Please do check them out and give them a try. One big thing I didn’t really comment on the revenue sharing piece a few weeks back. Wanted to mull on it for a bit as I felt too much nuance was left out of the conversation. To recap, PWC after completing a two-year study found;… Continue reading

Ben Young
Ben Young
May 29, 2020
Spotify signs Joe Rogan
Spotify signs Joe Rogan

Edition #282 The Howard Stern move

A couple of friends need a hand, How can I help, a social cause is looking for a volunteer to help with SEO. Another colleague is looking for a paid content role for a sports brand. Ping me for details. One big thing Spotify pulls the Howard Stern play of podcasts signing Joe Rogan. The move added $1b to their market cap, in what is a multi-year deal worth over $100m. Continue reading

Ben Young
Ben Young
May 22, 2020
adidas_game
adidas_game

Edition #281 Brands inevitable DTC future

One big thing Even PlayStation is going direct to consumer with the launch of Playstation studios, ahead of the PS5 launch. “Sony has developed a new umbrella brand to unite its first-party PlayStation titles. The PlayStation Studios brand will go live in PlayStation 4 and 5 games later this year, and will only be featured on games developed and managed by Sony Interactive Entertainment's Worldwide Studios organization.” It’s not that they will now produce games… Continue reading

Ben Young
Ben Young
May 15, 2020

Edition #280 Brand Balance Sheets, 5/8

One big thing As we transition to the new normal, those brands that are spending, are starting to invest in marketing assets. Assets like app installs, newsletter subscribers, upper-funnel audience, training, webinar attendance. “The roughly $40 billion app-install market was “likely the most material contributor this quarter” to social media ad spend, according to Morgan Stanley analysts.” And why not, with attention up and cost per clicks down, it's a perfect storm. By my calculations,… Continue reading

Ben Young
Ben Young
May 8, 2020
earnings-outlook
earnings-outlook

Edition #279 Weird Earnings, 5/1

One big thing What the stock market got wrong this week. Alphabet, Google, Facebook and Twitter were all up after earnings after most analysts expected a bigger hit to revenue. Yet for most firms, the virus was only an impediment for a fraction of the quarter. Advertisers won't have cut straight away – behavior would be distributed through that timeframe. What should be in focus, is how they are addressing Q2. And that speaks to the uncertainty, see below. Continue reading

Ben Young
Ben Young
May 1, 2020
NBC logo as seen on smartphone
NBC logo as seen on smartphone

This Week in Native Ads 4/24

It’s Friday, you did it, again 🙂 One big thing This week felt like the real start to the second quarter and we’re seeing it in this week’s stories. With earnings season in, Snap usage rising, Google making hiring freezes, the waters are still choppy. But business must go on, NBCU announced a more integrated ad product with their own ecommerce check out. And Horizon media took a deep dive into how our use of emojis has changed in… Continue reading

Ben Young
Ben Young
April 24, 2020
making the case for content in uncertain times
making the case for content in uncertain times

This Week in Native Ads 4/3

Recapping an internal note we sent to clients this week. We’ve put up a page covering Covid-19 and impact on marketing, media and content. We’re updating it daily. We continue to offer Nudge to the community, COVID causes and insights sessions. One big thing This tweet stream from Alex Russell caught my eye – on mobile CPUs and the performance inequality gap. The outtake is that the cheapest high… Continue reading

Ben Young
Ben Young
April 3, 2020

This Week in Native Ads 3/6

A quick ask, Gustaf on his team is looking for marketers to provide feedback on a new initiative. If you would like to be involved, in exchange for a treat on us, let me know. Just asking for 30 minutes of your time – over a screen share. One big thing Last week I wondered – when or IF we would mention the Corona Virus in the newsletter. This is the week I guess and we have a couple… Continue reading

Ben Young
Ben Young
March 6, 2020
influencer are setting up their own paywalls
influencer are setting up their own paywalls

This Week in Native Ads 2/28

One big thing Thoroughly enjoyed the content/campaigns this week from Patagonia and The Trade Desk. Brilliant. We saw this paired with Comcast acquiring Xumo. The extension, or working harder of branded content, through to OTT is a no brainer – especially when the quality of production means it is a realistic opportunity. Notable stories this week Influencers are starting to add paywalls, or going their close friends list for a fee. WSJ is launching a… Continue reading

Ben Young
Ben Young
February 28, 2020
OTT
OTT

This Week in Native Ads 2/21

Back from NZ, with a tan that is rapidly fading. It’s been a good week, catching up and getting back in mid quarter. One big thing This week is awash with OTT stories – and you might be wondering why we would include these. But the strongest trend (and opportunity) we see is the inversion of tv and content. Branded content is being developed, then distributed via TV. A natural fit for digital brands, using the data and insights… Continue reading

Ben Young
Ben Young
February 21, 2020