This Week in Native Ads 11/1
Colin here. I’m filling in for Ben as he prepares for child number two. One big thing There’s starting to be a flood of brand interest onto TikTok. It is, put simply, one of the…
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Tag: Facebook
Tag: Facebook
Tag: Facebook
See the latest research, insights and data on Facebook as it relates to content marketing, native advertising, media and content. Use Nudge to improve the impact of your Facebook content and understand how to allocate between the networks.
This Week in Native Ads 9/20
One big thing Plucky companies are taking on the big guys, with Nativo launching their self serve branded content tool and Polar with Washington Post launching Zeus Prime, enabling buying direct…
This Week in Native Ads 8/16
For August and September I’m holding “office hours” on Fridays. Simply sign up for a 20 minute slot to have a chat with me about trends, best practices, what we are seeing in the market and…
This Week in Native Ads 8/9
One big thing London folks, please do come along to our event later this month. As a kiwi in New York the biggest change between how content is seen here vs internationally, is the practicality.
This Week in Native Ads 7/26
I’m exploring the accounting treatment of content, that is if you treat it like an asset, how does or how would that change marketing’s P&L? Typically branded/native content is one off so treated as an expense. But if it’s re-used…
This Week in Native Ads 7/19
One big thing Subscription is not all that it seems for Tim Ferriss. The popular podcast host (400m+ downloads) last week announced a six month trial of no ads and shifting to a subscription model.
This Week in Native Ads 6/14
Gustaf here, I head up marketing at Nudge. I’m covering for Ben this week, while he’s out enjoying the Spanish weather. ☀️ One big thing This week, we saw Salesforce’s surprise…
This Week in Native Ads 5/24
Happy Friday! For readers in the US hopefully a quiet Friday ahead (if you’re not already out). One big thing Catching up with colleagues this week there were a few jokes about sketches, that is the crude drawings that…
This Week in Native Ads 4/5
One big thing Google is in a difficult place with Chrome, Safari has ITP (privacy protection), as does Firefox and if they don’t level set, they risk losing market share. Such a change would threaten a lot of ad…
This Week in Native Ads 3/29
Digital Content NewFronts is coming up, if readers have invites, would love to join a couple more sessions. 🙂 One big thing There were a lot of smirks this week about Apple News+. But Apple…
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