This Week in Native Ads

This Week in Native Ads 3/8

  One big thing Will everything online move to a pure pay for performance model? It strikes me that as retargeting has taken a hit on publisher revenues it’s been buoyed by affiliate content drives. This precision reduces the take but will keep focus on what actually works.   Notable stories this week Mark Zuckerberg […] Read More

by , March 8, 2019

This Week in Native Ads

This Week in Native Ads 2/22

  This week is a full on edition, so buckle in as it’s full of gems, from datapoints on Amazon, DrainerBot, to Apple acquiring a digital marketing firm. 🤔   Notable stories this week This News Corp Australia story is interesting, the Outbrain vs Taboola showdown. Ultimately Taboola won this round. This is a battle […] Read More

by , February 22, 2019

This Week in Native Ads

This Week in Native Ads 2/8

  One big thing I want to speak on the pace of change.   Twitter this quarter is changing their reporting metric to mDAU, monetizeable daily active user. The market did not like it.   Imagine if they had used this number a few years ago when Jack first came back. They would have been […] Read More

by , February 8, 2019

This Week in Native Ads

This Week in Native Ads 2/1

Notable stories this week Facebook & Google market research. This does raise the threat of being disintermediated by the operating system itself, what happens if Apple bans the app? Apparently Facebook has prepared for such a scenario (shout out to @ow for pointing this out). Very curious turn of events, they’re playing with fire. I […] Read More

by , February 1, 2019

This Week in Native Ads

This Week in Native Ads 12/21

  Happy Holidays! This will be the final installment of the year. As you read this I will be somewhere over the Pacific Ocean to New Zealand for a decidedly summer Christmas and New Years.   Looking back at the audience we’ve grown since starting this humble, passionate newsletter, I’m so grateful for the notes […] Read More

by , December 21, 2018

This Week in Native Ads

This Week in Native Ads 8/3

  One big thing For the past few years growing digital attention has been taken for granted, that’s starting to change.   This week Facebook announced they are launching activity timers to help users manage how much time they are spending in FB + Instagram. Smart. Apple is doing the same on your phone.   […] Read More

by , August 3, 2018

This Week in Native Ads

This Week in Native Ads 5/4

Given I missed a couple of weeks, this is a bigger edition, I’ve worked to make it as impactful as possible.   This week in conversations, the balance between technology & service has come up a bit, our industry is often the first disrupted by technology – and everyone is feeling it. This is the […] Read More

by , May 4, 2018