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Tag: Facebook

See the latest research, insights and data on Facebook as it relates to content marketing, native advertising, media and content. Use Nudge to improve the impact of your Facebook content and understand how to allocate between the networks.

This Week in Native Ads 9/20

One big thing Plucky companies are taking on the big guys, with Nativo launching their self serve branded content tool and Polar with Washington Post launching Zeus Prime, enabling buying direct…

Ben Young
Ben Young
September 20, 2019

This Week in Native Ads 8/16

For August and September I’m holding “office hours” on Fridays. Simply sign up for a 20 minute slot to have a chat with me about trends, best practices, what we are seeing in the market and…

Ben Young
Ben Young
August 16, 2019

This Week in Native Ads 8/9

One big thing London folks, please do come along to our event later this month. As a kiwi in New York the biggest change between how content is seen here vs internationally, is the practicality.

Ben Young
Ben Young
August 9, 2019

This Week in Native Ads 7/26

I’m exploring the accounting treatment of content, that is if you treat it like an asset, how does or how would that change marketing’s P&L? Typically branded/native content is one off so treated as an expense. But if it’s re-used…

Ben Young
Ben Young
July 26, 2019

This Week in Native Ads 7/19

One big thing Subscription is not all that it seems for Tim Ferriss. The popular podcast host (400m+ downloads) last week announced a six month trial of no ads and shifting to a subscription model.

Ben Young
Ben Young
July 19, 2019

This Week in Native Ads 5/24

Happy Friday! For readers in the US hopefully a quiet Friday ahead (if you’re not already out). One big thing Catching up with colleagues this week there were a few jokes about sketches, that is the crude drawings that…

Ben Young
Ben Young
May 24, 2019

This Week in Native Ads 4/5

One big thing Google is in a difficult place with Chrome, Safari has ITP (privacy protection), as does Firefox and if they don’t level set, they risk losing market share. Such a change would threaten a lot of ad…

Ben Young
Ben Young
April 5, 2019

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