influencer are setting up their own paywalls
influencer are setting up their own paywalls

One big thing
Thoroughly enjoyed the /campaigns this week from and . Brilliant.

We saw this paired with acquiring Xumo. The extension, or working harder of branded content, through to OTT is a no brainer – especially when the quality of production means it is a realistic opportunity.

Notable stories this week

Deals/M&A

  • Comcast acquired Xumo for more than $100m, an advertising-supported streaming service (AVOD). Xumo reported having 10m monthly active users.
  • Minute Media raises $40m at a valuation exceeding $500m.

Campaign of the week

Content by The Trade Desk

Smartest commentary

  • [On ] “I’ve found the only way to be sustainably successful is to tune out what everyone else is doing in this space and simply say yes to the partnerships that make sense for me and my audience, say no to the rest”Olivia Muenter, Instagram Influencer

Datapoints of note

  • 43% of marketers said that the quality of an influencer’s content was their prime concern when choosing a collaborator. That’s over their relevance, engagement or reach – which actually came last.

Thanks,

Ben

 

Nudge is a dashboard for your content.
Nudge is built by marketers and aims to serve brands investing in content-based media, across any category, looking to illustrate ROI, generate deep performance insights, and save time.

Did you like this content?
πŸ™Œ πŸ’ͺ πŸ‘ πŸ‘Ž

β€œJoin