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Tag: Comcast

This Week in Native Ads

This Week in Native Ads 2/28

One big thing Thoroughly enjoyed the content/campaigns this week from Patagonia and The Trade Desk. Brilliant. We saw this paired with Comcast acquiring Xumo. The extension, or working harder of branded content, through to OTT is a no brainer – especially when the quality of production means it is a realistic opportunity. Notable stories this week Influencers are starting to add paywalls, or going their close friends list for a fee. WSJ is launching a… Continue reading

Ben Young
Ben Young
February 28, 2020
This Week in Native Ads

This Week in Native Ads 12/13

One big thing Enjoyed Ciaran O’Kanes 20 things for 2020, in particular, his comments on ITP. You may recall ITP is Apple’s tracking protection technology which has significantly impacted mobile ad revenue. “Safari has neutered the third-party cookie. Firefox has firebombed it. And Chrome is likely to gut it by year-end; 2020.” His view is that this is the biggest opportunity, to better monetize based on ITP. And I like that, I like the spirit… Continue reading

Ben Young
Ben Young
December 13, 2019
This Week in Native Ads

This Week in Native Ads 7/26

I’m exploring the accounting treatment of content, that is if you treat it like an asset, how does or how would that change marketing’s P&L? Typically branded/native content is one off so treated as an expense. But if it’s re-used or has a longer timeframe of economic output does that mean it could be treated as an asset? Especially on the brands owned channels. Has anyone got first hand experience and/or analysis they’ve read? Would love to hear from readers. Continue reading

Ben Young
Ben Young
July 26, 2019