Edition #283 Home buyers and their adtech taxes
Inspired by a tweet from Hunter Walk, this week at the very bottom we’ve added a few newsletters we dig. Please do check them out and give them a try. One big thing I didn’t…
Tag: influencer marketing
Influencer marketing is a creative new way to tap in to the micro audiences that people have earned over time. This evolution in content and native advertising is exciting for brands, enabling them to tap in to new niches at scale. It is easier said than done though, read our latest posts, insights and data on the best ways to succeed with influencer marketing.
Edition #282 The Howard Stern move
A couple of friends need a hand, How can I help, a social cause is looking for a volunteer to help with SEO. Another colleague is looking for a paid content role for a sports brand.
Edition #281 Brands inevitable DTC future
One big thing Even PlayStation is going direct to consumer with the launch of Playstation studios, ahead of the PS5 launch. “Sony has developed a new umbrella brand to unite its first-party PlayStation titles. The…
Edition #280 Brand Balance Sheets, 5/8
One big thing As we transition to the new normal, those brands that are spending, are starting to invest in marketing assets. Assets like app installs, newsletter subscribers, upper-funnel audience, training, webinar attendance. “The roughly $40 billion…
Edition #279 Weird Earnings, 5/1
One big thing What the stock market got wrong this week. Alphabet, Google, Facebook and Twitter were all up after earnings after most analysts expected a bigger hit to revenue. Yet for most firms, the virus was only an…
This Week in Native Ads 2/28
One big thing Thoroughly enjoyed the content/campaigns this week from Patagonia and The Trade Desk. Brilliant. We saw this paired with Comcast acquiring Xumo. The extension, or working harder of branded content, through to OTT is a no brainer…
This Week in Native Ads 2/14
Gustaf here. Still covering for Ben, who’s not back until next week. I know… but we can get through this together, I promise! One big thing It's Valentine’s Day. When we peek under the hood…
This Week in Native Ads 10/4
Back in the hot seat, it’s been a full on couple of weeks but read on. For those who follow Nudge, we have soft-launched a ‘for all content marketers’ solution. You can check it out here.
This Week in Native Ads 8/16
For August and September I’m holding “office hours” on Fridays. Simply sign up for a 20 minute slot to have a chat with me about trends, best practices, what we are seeing in the market and…
This Week in Native Ads 8/9
One big thing London folks, please do come along to our event later this month. As a kiwi in New York the biggest change between how content is seen here vs internationally, is the practicality.
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