Tag: influencer marketing
Influencer marketing is a creative new way to tap in to the micro audiences that people have earned over time. This evolution in content and native advertising is exciting for brands, enabling them to tap in to new niches at scale. It is easier said than done though, read our latest posts, insights and data on the best ways to succeed with influencer marketing.
One big thing As we transition to the new normal, those brands that are spending, are starting to invest in marketing assets. Assets like app installs, newsletter subscribers, upper-funnel audience, training, webinar attendance. “The roughly $40 billion… Continue reading
One big thing Thoroughly enjoyed the content/campaigns this week from Patagonia and The Trade Desk. Brilliant. We saw this paired with Comcast acquiring Xumo. The extension, or working harder of branded content, through to OTT is a no brainer… Continue reading
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