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Tag: influencer marketing

Influencer marketing is a creative new way to tap in to the micro audiences that people have earned over time. This evolution in content and native advertising is exciting for brands, enabling them to tap in to new niches at scale. It is easier said than done though, read our latest posts, insights and data on the best ways to succeed with influencer marketing.

This Week in Native Ads 7/19

One big thing Subscription is not all that it seems for Tim Ferriss. The popular podcast host (400m+ downloads) last week announced a six month trial of no ads and shifting to a subscription model.

Ben Young
Ben Young
July 19, 2019

This Week in Native Ads 12/21

Happy Holidays! This will be the final installment of the year. As you read this I will be somewhere over the Pacific Ocean to New Zealand for a decidedly summer Christmas and New Years. Looking back at the audience we’ve…

Ben Young
Ben Young
December 21, 2018

This Week in Native Ads 11/2

One big thing No one big thing this week — it’s the turn in the quarter where the rush is on pre thanksgiving. At least that’s what I’m telling myself? Enjoy this weeks edition. Notable stories this week…

Ben Young
Ben Young
November 2, 2018

This Week in Native Ads 8/3

One big thing For the past few years growing digital attention has been taken for granted, that’s starting to change. This week Facebook announced they are launching activity timers to help users manage how…

Ben Young
Ben Young
August 3, 2018

Guide to influencer content marketing

An introduction to influencer marketing Influencer marketing is using amateur, semi-professional or professional content creators who have built their own audience of influence to help drive your marketing objectives. The fact that it spans such a range of ‘influence’ can…

Gustaf Stenlund
Gustaf Stenlund
January 10, 2020

The State of Content

Welcome! As digital marketing is constantly evolving, branded content is gaining popularity. Branded content has 69% unaided awareness and 51% persuasion according to Marketing Land. Business Wire found that Consumers who trust premium publishers is relatively high, while only 36%…

Jessica Toib
Jessica Toib
February 12, 2020

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