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Tag: sponsored content

Sponsored content is a type of native advertising, see the latest examples, data, research and insights in to this fast growing format.

This Week in Native Ads 11/15

One big thing The streaming wars have dominated stories this week – with the launch of Disney +. And what an incredible launch, 10m subs after 24 hours. The story I really paid attention to was the…

Ben Young
Ben Young
November 15, 2019

This Week in Native Ads 11/8

Pleased to announce the youngest young joined the family last week, thanks for the notes. We’re back to normal albeit with less sleep. 👶 This week is jam-packed, so save a few links, keep an eye on commentary from Darren…

Ben Young
Ben Young
November 8, 2019

This Week in Native Ads 5/10

One big thing The untold story in the duopoly discussion is how brands feed them data, from their owned channels. How does this happen? Via the Facebook pixel, or any Google pixel, on brands owned sites/content. Interest, retargeting, lookalike…

Ben Young
Ben Young
May 10, 2019

This Week in Native Ads 4/5

One big thing Google is in a difficult place with Chrome, Safari has ITP (privacy protection), as does Firefox and if they don’t level set, they risk losing market share. Such a change would threaten a lot of ad…

Ben Young
Ben Young
April 5, 2019

This Week in Native Ads 3/8

One big thing Will everything online move to a pure pay for performance model? It strikes me that as retargeting has taken a hit on publisher revenues it’s been buoyed by affiliate content drives. This precision reduces the take…

Ben Young
Ben Young
March 8, 2019

This Week in Native Ads 4/20

It’s Friday! Hello from the Southern Hemisphere, I’m presently editing on my Friday night, this week’s edition is less campaigns and more deeper reads. BTW, we continuously update all campaigns of the week here, the…

Ben Young
Ben Young
April 20, 2018

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