This Week in Native Ads

This Week in Native Ads 10/6

  BuzzFeed's new Twitter show AM to DM announced 1m viewers this week – but unclear as to how ‘long’ people were watching. Even they don’t know! This is the problem of our times. My take -> that’s probably 1million appearances in the stream, which based on Facebook's CPM would only yield BuzzFeed $150 in […] Read More

by , October 6, 2017

Nudge News, Nudge Releases

Nudge integrates artificial intelligence into its native content platform

  Nudge integrates artificial intelligence into its native content platform   Technology provides predictive intelligence of content performance and audience interaction for native content campaigns.   NEW YORK, NEW YORK, – SEPTEMBER 2017   Nudge, a New York-based technology platform, provides reporting and analytics for modern content marketing and native advertising campaigns. Today, it announced […] Read More

by , September 27, 2017

Nudge Releases

Introducing Nudge 3.0

  Introducing the next exciting phase of Nudge with its newly built AI intelligence layer, features, updates, and Nudge Spectrum.   Get in touch with your account manager today, to talk about the latest features.   Content prediction ‘Predict how well your content will do before it goes live’   Through Nudge’s latest artificial intelligence […] Read More

by , September 27, 2017

This Week in Native Ads

This Week in Native Ads 05/06

Campaign of the Week: 14 Avocado Snacks You Should Make For Cinco De Mayo…And For…Ever Source: Buzzfeed Why we like it: They’ve done it again! Avocados from Mexico make sure that they are the one to count on when celebrating this annual food fest that is Cinco de Mayo. A sponsored list in Buzzfeed that pretty much […] Read More

by , May 5, 2016

This Week in Native Ads

This Week in Native Ads 02/26

Campaign of the Week: Dinner Time – 50 Years of Food of Thought Source: TIME Why we like it: This paid post by in TIME, presented by Netflix, features their new series Cooked by digging up some old food stories in the TIME’s archive. Netflix keeps setting a good example of how to work with the […] Read More

by , February 25, 2016

Native Advertising

103 Native Advertising Tools to Explore in 2016

We’ve compiled a comprehensive list of all the native advertising tools out there. This list is useful for agencies, brands and publishers. We’ve broken them down in to four categories. Content – Content Creation – Content Recommendation – Content Marketing & Amplification Platforms – Native Ad Platforms – Mobile Native Advertising – Native Ops – […] Read More

by , January 28, 2016

Digital Marketing, Native Advertising

South Park reflects on the digital generation to date – what is really happening in the world of sponsored content?

You might not know this, but a few months ago South Park decided to release a couple of episodes about the digital era of marketing, including pop-ups ads, sponsored content and native ads. The episodes got a lot of exposure and publishers such as Business Insider, Adweek and Techtimes wrote about it on their sites. Maybe, […] Read More

by , January 28, 2016

Content Marketing, Native Advertising

Sponsored Content Examples

There’s a lot of sponsored content circling the web today, and here are some of my favorite examples of sponsored content and why I like them. Mouth-watering reasons to visit Adelaide An article written with wit and compelling description invites you into this urban paradise Adelaide in southern Australia. Well-written paragraphs combined with colorful and […] Read More

by , January 19, 2016

Native Advertising

Definition of Native Content

What is the definition of native content? Definition: A piece of content that has been commissioned or paid to be placed on an external website with the view that the content fits and the form and function of where it exists. The criteria making it native is that: It is designed to fit in with the publisher […] Read More

by , January 18, 2016

Nudge News, Use Cases

How to track & measure paid content with Nudge

So, you’re probably looking for a solution, that goes above and beyond what your core analytics suite has offered, to track and measure your sponsored content. And this is exactly what Nudge has built, a purpose built toolkit for tracking, measuring and optimizing your paid [native] content. Traditional analytics have been built for optimizing websites, […] Read More

by , December 8, 2015