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Tag: sponsored content

Sponsored content is a type of native advertising, see the latest examples, data, research and insights in to this fast growing format.

Jeff Bezos
Jeff Bezos

This Week in Native Ads 5/10

One big thing The untold story in the duopoly discussion is how brands feed them data, from their owned channels. How does this happen? Via the Facebook pixel, or any Google pixel, on brands owned sites/content. Interest, retargeting, lookalike audiences are informed up and shared with other advertisers. Why is this important now? With Google Chrome’s changes this week to privacy controls (mimicking Apple) and the ecosystem shifting more towards privacy. These signals provide EVEN… Continue reading

Ben Young
Ben Young
May 10, 2019
google-chrome-tough-spot-content-2019
google-chrome-tough-spot-content-2019

This Week in Native Ads 4/5

One big thing Google is in a difficult place with Chrome, Safari has ITP (privacy protection), as does Firefox and if they don’t level set, they risk losing market share. Such a change would threaten a lot of ad tech, especially anything that relies on third party cookies. AdWeek has a piece on how they’re between a rock and hard place, and AdExchanger digs in to what it could look like. Continue reading

Ben Young
Ben Young
April 5, 2019
BuzzFeed's print edition
BuzzFeed's print edition

This Week in Native Ads 3/8

One big thing Will everything online move to a pure pay for performance model? It strikes me that as retargeting has taken a hit on publisher revenues it’s been buoyed by affiliate content drives. This precision reduces the take but will keep focus on what actually works. Notable stories this week Mark Zuckerberg penned quite the long piece on privacy. It is worth reading, to get it straight from the source. ^ Unrelated but at… Continue reading

Ben Young
Ben Young
March 8, 2019
marketing metrics
marketing metrics

The measurement problem facing modern marketers

It is 2021, and measurement is more of a moving target than ever. The industry, platforms, and content are all in flux. Lets take a look at recent data points we’ve seen: – 87% of ad execs say they hold back spending on media and platforms due to poor measurement. – MediaPost – Half of the marketers in this survey discard at least half of their data. – eMarketer – Centralizing marketing data remains a top… Continue reading

Ben Young
Ben Young
February 4, 2019
Ben Kaplan, VP at Meredith Corporation
Ben Kaplan, VP at Meredith Corporation

An Interview with Ben Kaplan, VP of Digital Ad Product Marketing at Meredith Corp

  Ben Kaplan has worked across publishers, brands, as well as agencies, enabling them to achieve additional reach, engagement and data-driven insights. Ben currently leads all of Meredith Digital’s ad product marketing and strategy. In addition, Ben also oversees custom ad product design as well as native, video, social and influencer operations.   In this interview, we cover: The biggest changes in the last decade, when it comes to buying/selling… Continue reading

Gustaf Stenlund
Gustaf Stenlund
September 20, 2018
Publishers look to branded content and video
Publishers look to branded content and video

This Week in Native Ads 4/20

It’s Friday! Hello from the Southern Hemisphere, I’m presently editing on my Friday night, this week’s edition is less campaigns and more deeper reads. BTW, we continuously update all campaigns of the week here, the same with datapoints of note -> and if you’d like to submit your work, Gustaf has tee’d up a form. Notable stories this week The Players’ Tribune, whilst… Continue reading

Ben Young
Ben Young
April 20, 2018

On Earth Day, Consumers Spend 89% Longer on Articles

  Earth Day is the world’s largest environmental movement and brands have been showing their support over the past few years.   In this piece, we look at some of our favorite environment-based campaigns.   We also share insights, backed by Nudge data, on the best performing content formats, which distribution channels to back, and the most impactful time of day for distribution (split by devices) for Earth Day. Continue reading

Gustaf Stenlund
Gustaf Stenlund
April 18, 2018
Google Stamp
Google Stamp

This Week in Native Ads 10/6

BuzzFeed’s new Twitter show AM to DM announced 1m viewers this week – but unclear as to how ‘long’ people were watching. Even they don’t know! This is the problem of our times. My take -> that’s probably 1million appearances in the stream, which based on Facebook’s CPM would only yield BuzzFeed $150 in earnings. Or another way, cost a brand $150 plus Facebooks margin to buy those ‘views’. Now I’ve stringed… Continue reading

Ben Young
Ben Young
October 6, 2017
artificial-intelligence-nudge
artificial-intelligence-nudge

Nudge integrates artificial intelligence into its native content platform

  Nudge integrates artificial intelligence into its native content platform   Technology provides predictive intelligence of content performance and audience interaction for native content campaigns.   NEW YORK, NEW YORK, – SEPTEMBER 2017   Nudge, a New York-based technology platform, provides reporting and analytics for modern content marketing and native advertising campaigns. Today, it announced an artificial intelligence (AI) integration to provide new prediction models for performance of paid content.   The algorithms… Continue reading

Gustaf Stenlund
Gustaf Stenlund
September 27, 2017

Introducing Nudge 3.0

  Introducing the next exciting phase of Nudge with its newly built AI intelligence layer, features, updates, and Nudge Spectrum.   Get in touch with your account manager today, to talk about the latest features.   Content prediction ‘Predict how well your content will do before it goes live’   Through Nudge’s latest artificial intelligence layer, the platform now has the ability to determine key metrics associated with a campaign before it goes live,… Continue reading

Gustaf Stenlund
Gustaf Stenlund
September 27, 2017