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Tag: sponsored content

Sponsored content is a type of native advertising, see the latest examples, data, research and insights in to this fast growing format.

Cocainenomics by WSJ is a great example of when native gets creative
Cocainenomics by WSJ is a great example of when native gets creative

How Native Can Get More Creative

With the recent Google announcement of AdSense native advertising, it is clear that native advertising on the Web is reaching a tipping point. These new formats include in-feed, in-article and matched content. But the idea of being able to provide something creative and thoughtful, in an environment harmonious to the feed or the context of the publication is largely being ignored. Instead. we’re seeing executions that are as bland and uninspired as traditional banner advertising back in the day. Continue reading

Ben Young
Ben Young
August 18, 2017

This Week in Native Ads 05/06

Campaign of the Week: 14 Avocado Snacks You Should Make For Cinco De Mayo…And For…Ever Source: Buzzfeed Why we like it: They’ve done it again! Avocados from Mexico make sure that they are the one to count on when celebrating this annual food fest that is Cinco de Mayo. A sponsored list in Buzzfeed that pretty much says it all – there is absolute no reason to why… Continue reading

Ben Young
Ben Young
May 5, 2016

This Week in Native Ads 02/26

Campaign of the Week: Dinner Time – 50 Years of Food of Thought Source: TIME Why we like it: This paid post by in TIME, presented by Netflix, features their new series Cooked by digging up some old food stories in the TIME’s archive. Netflix keeps setting a good example of how to work with the publisher to create valuable and relevant nartive content. Quote… Continue reading

Ben Young
Ben Young
February 25, 2016

Native Advertising Analytics

Native advertising analytics enables advertisers to see what impact their ad campaigns are having. There are specialist tools which focus on each part of the journey. Upper funnel tools help see how long the ad was in view, and the frequency and CTR. Then down funnel, looking at the post-click engagement, like scroll, attention and conversion rate. Nudge as a platform has specialized in this use case of distributed native content, you are either buying native content across multiple sites… Continue reading

Ben Young
Ben Young
February 18, 2016

103 Native Advertising Tools to Explore in 2018

We’ve compiled a comprehensive list of all the native advertising tools out there. This list is useful for agencies, brands and publishers. We’ve broken them down in to four categories. Content – Content Creation – Content Recommendation – Content Marketing & Amplification Platforms – Native Ad Platforms – Mobile Native Advertising – Native Ops – Native Video – Native Advertising DSPS – Native Content Publishers… Continue reading

Amanda-Anna-Caroline
Amanda-Anna-Caroline
January 28, 2016

South Park reflects on the digital generation to date – what is really happening in the world of sponsored content?

You might not know this, but a few months ago South Park decided to release a couple of episodes about the digital era of marketing, including pop-ups ads, sponsored content and native ads. The episodes got a lot of exposure and publishers such as Business Insider, Adweek and Techtimes wrote about it on their sites. Maybe, being aired in November 2015, they were just right in time considering what’s happening on the digital landscape right… Continue reading

Therese Bengtsson
Therese Bengtsson
January 28, 2016

How to spot sponsored content

They key to identifying sponsored content, is looking for the disclosure. Under FTC guidelines, sponsored content has to be obviously disclosed and identified by a reasonable person. That means any reasonable person should be able to spot sponsored content. Things you can look for: In the header, you are looking for a logo or a paid for by. Pre-click, on a feed, near the headline should be a brand logo. A disclosure,… Continue reading

Ben Young
Ben Young
January 18, 2016

Definition of Native Content

What is the definition of native content? Definition: A piece of content that has been commissioned or paid to be placed on an external website with the view that the content fits and the form and function of where it exists. Sponsored content is a term often used for native content How does it relate to native advertising? Native content is a type of native advertising. The criteria making it native is that: It is designed to fit in with the publisher… Continue reading

Ben Young
Ben Young
January 18, 2016

Native Advertising vs Branded Content

How do you tell the difference between native advertising and branded content? Branded content is where content is developed by the brand, for distribution. Sometimes it is created by an influencer, who shares it with their networks, or shares it on the brands owned networks. i.e. a DJ creates a track for your company and shares it via SoundCloud. Native advertising, is where that content is promoted on other websites, or prominently within the site it is shared on. Think… Continue reading

Ben Young
Ben Young
January 18, 2016
The New Math of Sustainable Investing by The Atlantic for Morgan Stanley
The New Math of Sustainable Investing by The Atlantic for Morgan Stanley

The Best of the Best Native Ads 2015

It’s been a big year for native advertising and the content which drives the industry. Each week we feature a campaign of the week, so we thought we’d end the year with a summary of the best of the best we’ve seen. Visit Intel by Nudge, a platform which has all of the world’s branded content organized in one place. Most Creative: Cocainenomics by WSJ for Netflix Netflix & WSJ smashed it out of the… Continue reading

Ben Young
Ben Young
December 17, 2015