What is the definition of native content?

Definition: A piece of content that has been commissioned or paid to be placed on an external website with the view that the content fits and the form and function of where it exists.

The criteria making it native is that:

  • It is designed to fit in with the publisher
  • Created or curated for the audience
  • On an external website

You can read more on native content in our guide, we share examples, best practices, different formats and how to measure success.

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How to win at native

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