This Week in Native Ads

This Week in Native Ads 9/21

One big thing   I saw another post from DigiDay, marketers upset at lack of transparency. It’s worth calling out – transparency is an option, if you want it, go get a partner that will deliver it.   Dmexco thoughts   Dmexco was a bit sweet and sour. That is, I love catching up with […] Read More

by , September 21, 2018

Strategy & Tactics

Definition of Native Content

  What is the definition of┬ánative content?   Definition: A┬ápiece of content that has been commissioned or paid to be placed on an external website with the view that the content fits and the form and function of where it exists.   The criteria making it native is that: It is designed to fit in […] Read More

by , January 18, 2016