After a couple of meatier weeks this is a lighter edition – but do spend it checking out the campaigns of the week, both excellent.
Notable stories this week
- Revcontent introduces native video marketplace.
- Employees sharing TikToks behind the scenes.
- Facebook has barred an Israeli firm that claims it can “subconsciously influence” people, because it is allegedly using fake accounts on social media platforms.
- Instagram removes the IGTV button as users weren’t using it.
- AdYouLike shares some recent work on its open web stories.
- Spotify in talks to acquire The Ringer (for the podcast) and Serial is shopping itself around.
- The Athletic raises $50m at a circa $500m post-money.
Campaign of the week
- Bringing the vivid colors of South Africa with these community contributed photos on NatGeo.
- Jameson dives into How the New York City Speakeasies changed American Culture in this partnership with Vice.
- “Digital publishing is doing something it hasn't done en masse since the dawn of the Internet: make money.” –Sara Fischer, Media Reporter, Axios
Datapoints of note
- NBC expects (Peacock) to have between 30 to 35 million subscribers by 2024. By 2024, NBCU expects to break even with an ARPU of $6-7 (mostly advertising revenue based), revenue of US $2.5 billion per year. Comparatively, Hulu generates $10 per sub on advertising today, Strauss notes.
- Each year, about 15% of queries on Google have never been searched for before.
- Via David Emmett, Le Monde reduced the number of articles it publishes by 25% over two years and in turn increased reader engagement by 11%.
Nudge is a dashboard for your content.
Nudge is built by marketers and aims to serve brands investing in content-based media, across any category, looking to illustrate ROI, generate deep performance insights, and save time.