Ben Young
Ben Young
January 24, 2020

After a couple of meatier weeks this is a lighter edition – but do spend it checking out the campaigns of the week, both excellent.

Notable stories this week

  • Revcontent introduces native video marketplace.
  • Employees sharing TikToks behind the scenes.
  • Facebook has barred an Israeli firm that claims it can “subconsciously influence” people, because it is allegedly using fake accounts on social media platforms.
  • Instagram removes the IGTV button as users weren’t using it.
  • AdYouLike shares some recent work on its open web stories.


  • Spotify in talks to acquire The Ringer (for the podcast) and Serial is shopping itself around.
  • The Athletic raises $50m at a circa $500m post-money.

Campaign of the week

  • Bringing the vivid colors of South Africa with these community contributed photos on NatGeo.
  • Jameson dives into How the New York City Speakeasies changed American Culture in this partnership with Vice.

Smartest commentary

Datapoints of note

  • NBC expects (Peacock) to have between 30 to 35 million subscribers by 2024. By 2024, NBCU expects to break even with an ARPU of $6-7 (mostly advertising revenue based), revenue of US $2.5 billion per year. Comparatively, Hulu generates $10 per sub on advertising today, Strauss notes.
  • Each year, about 15% of queries on Google have never been searched for before.
  • Via David Emmett, Le Monde reduced the number of articles it publishes by 25% over two years and in turn increased reader engagement by 11%.



Nudge is a dashboard for your content.
Nudge is built by marketers and aims to serve brands investing in content-based media, across any category, looking to illustrate ROI, generate deep performance insights, and save time.