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Vice Media is a leading publisher in creating, selling and distributing branded content. See all the latest mentions, research, data and insights on Vice from Nudge.

This Week in Native Ads 3/27

If you haven’t yet, this would be the edition you forward to your CMO 🙂 One big thing We took a peek at Nudge data and brand content consumption is through the roof, if you’re a marketer trying to…

Ben Young
Ben Young
March 27, 2020

This Week in Native Ads 1/24

After a couple of meatier weeks this is a lighter edition – but do spend it checking out the campaigns of the week, both excellent. Notable stories this week Revcontent introduces native video marketplace. Employees sharing…

Ben Young
Ben Young
January 24, 2020

This Week in Native Ads 10/11

We’ve been thinking about renaming the newsletter from This Week in Native Ads, native is now the norm and de-facto. Any thoughts or ideas? Format will stay the same, covering the pillars of native; programmatic, content, balance of art and…

Ben Young
Ben Young
October 11, 2019

This Week in Native Ads 8/30

One big thing I was listening to RadioLabs, the right to be forgotten. Which gets in to how local newsrooms are looking at case by case should they remove names from articles, for maybe cases that were expunged or…

Ben Young
Ben Young
August 30, 2019

This Week in Native Ads 8/9

One big thing London folks, please do come along to our event later this month. As a kiwi in New York the biggest change between how content is seen here vs internationally, is the practicality.

Ben Young
Ben Young
August 9, 2019

This Week in Native Ads 8/2

We will be trying an experiment to engage more directly with the native and content communities. For August and September I’ll be holding “office hours” on Friday. Simply sign up for a 20 minute slot and we can have a…

Ben Young
Ben Young
August 2, 2019

This Week in Native Ads 5/10

One big thing The untold story in the duopoly discussion is how brands feed them data, from their owned channels. How does this happen? Via the Facebook pixel, or any Google pixel, on brands owned sites/content. Interest, retargeting, lookalike…

Ben Young
Ben Young
May 10, 2019

This Week in Native Ads 3/1

The Ligatus acquisition might have snuck under your radar but this is notable consolidation in Europe. For American readers they are the TripleLift or ShareThrough of Europe (headcount of 180 vs 230) but they’d already been acquired by Bertelsmann the…

Ben Young
Ben Young
March 1, 2019

This Week in Native Ads 2/8

One big thing I want to speak on the pace of change. Twitter this quarter is changing their reporting metric to mDAU, monetizeable daily active user. The market did not like it. Imagine if they had used this…

Ben Young
Ben Young
February 8, 2019

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