This Week in Native Ads

This Week in Native Ads 3/1

  The Ligatus acquisition might have snuck under your radar but this is notable consolidation in Europe. For American readers they are the TripleLift or ShareThrough of Europe (headcount of 180 vs 230) but they’d already been acquired by Bertelsmann the publishing/broadcasting group. This is much more common in Europe.   The deal was for […] Read More

by , March 1, 2019

This Week in Native Ads

This Week in Native Ads 2/8

  One big thing I want to speak on the pace of change.   Twitter this quarter is changing their reporting metric to mDAU, monetizeable daily active user. The market did not like it.   Imagine if they had used this number a few years ago when Jack first came back. They would have been […] Read More

by , February 8, 2019

This Week in Native Ads

This Week in Native Ads 2/1

Notable stories this week Facebook & Google market research. This does raise the threat of being disintermediated by the operating system itself, what happens if Apple bans the app? Apparently Facebook has prepared for such a scenario (shout out to @ow for pointing this out). Very curious turn of events, they’re playing with fire. I […] Read More

by , February 1, 2019

This Week in Native Ads

This Week in Native Ads 11/9

Welcome to all new readers who have joined this past week and a big congrats to the the winners at the Native Institute Awards.   One big thing Ari Paparo’s piece on How business models change incentives in marketing technology is spot on. (CPM, usage, percentage of speed, SAAS).   It’s often an underlooked decision, […] Read More

by , November 9, 2018