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Tag: content

This Week in Native Ads 1/17

One big thing The story this week was Google committing to a roadmap to remove third-party cookies within 2 years. This has been an internal battle for them, Google Adsense vs DoubleClick vs Chrome. Google…

Ben Young
Ben Young
January 17, 2020

This Week in Native Ads 1/9

I took a clinical approach to CES and was in/out for a few key meetings. With the short duration, I didn’t get to wander the gadgets unfortunately but enjoyed the time in media. It’s my first time, the event is…

Ben Young
Ben Young
January 10, 2020

This Week in Native Ads 1/2

Happy 2020 🙂 How was your break? As you think about your content this year, getting more transparency in to how its performing, will help you see where you’re going. And we now have a self serve, pay as you…

Ben Young
Ben Young
January 3, 2020

This Week in Native Ads 12/13

One big thing Enjoyed Ciaran O’Kanes 20 things for 2020, in particular, his comments on ITP. You may recall ITP is Apple’s tracking protection technology which has significantly impacted mobile ad revenue. “Safari has neutered…

Ben Young
Ben Young
December 13, 2019

This Week in Native Ads 12/6

Next week I’m hosting some drinks for smart folks in the sports media industry. LMK if you’d like to join us. Informal, small group. I shared my top books of 2019, what were yours? One big…

Ben Young
Ben Young
December 6, 2019

This Week in Native Ads 9/13

One big thing This week we saw fresh investment in Group Nine and Atlas Obscura, both showing promise that strategic partners see in the space. The common thread between the two companies is a good mix of uncorrelated revenue. Atlas…

Ben Young
Ben Young
September 13, 2019

How to Measure Brand Awareness

You’re here as you want to find out more about how to measure brand awareness and the associated metrics. Brand Awareness is: the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of…

Ben Young
Ben Young
February 19, 2016

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