Collaboration in content is still hard, disjointed and not very scientific. An ideal scenario would balance the art and science of content, supporting the creative to nestle out the best work. Too much content is unseen, unconsumed and has the… Continue reading
We’re in the middle of a newsletter renaissance, with many writers opting to use paid newsletters as a means to go independent. Most recently, newsletters are associated with marketing, for internal or external purposes. But where did they come from?… Continue reading
We hear a lot about bot fraud and fake traffic. There are astounding numbers and when the money is being paid for a brand budget but being lost to these bad actors, you can be sure there’s no significant business… Continue reading
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