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Tag: native ads

Native ads are the ad format for the modern web. View the latest data, research insights and case studies over on the Nudge blog. Improve your native ads with our platform.

This Week in Native Ads 10/18

One big thing This week I caught the Carat webinar focused on 2020 and Attention. With the election and Olympics coming up it’ll be a big year, a hard one to A couple of points which To cut through,…

Ben Young
Ben Young
October 18, 2019

This Week in Native Ads 9/13

One big thing This week we saw fresh investment in Group Nine and Atlas Obscura, both showing promise that strategic partners see in the space. The common thread between the two companies is a good mix of uncorrelated revenue. Atlas…

Ben Young
Ben Young
September 13, 2019

This Week in Native Ads 8/9

One big thing London folks, please do come along to our event later this month. As a kiwi in New York the biggest change between how content is seen here vs internationally, is the practicality.

Ben Young
Ben Young
August 9, 2019

This Week in Native Ads 5/10

One big thing The untold story in the duopoly discussion is how brands feed them data, from their owned channels. How does this happen? Via the Facebook pixel, or any Google pixel, on brands owned sites/content. Interest, retargeting, lookalike…

Ben Young
Ben Young
May 10, 2019

This Week in Native Ads 3/1

The Ligatus acquisition might have snuck under your radar but this is notable consolidation in Europe. For American readers they are the TripleLift or ShareThrough of Europe (headcount of 180 vs 230) but they’d already been acquired by Bertelsmann the…

Ben Young
Ben Young
March 1, 2019

This Week in Native Ads 1/11

We’re back! And this year an additional 5,700 brands begin adopting native and branded content (per MediaRadar data), whilst existing brands are renewing at higher rates, there’s a lot to be optimistic about. One big…

Ben Young
Ben Young
January 11, 2019

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