One big thing This week we saw fresh investment in Group Nine and Atlas Obscura, both showing promise that strategic partners see in the space. The common thread between the two companies is a good mix of uncorrelated revenue. Atlas…
One big thing London folks, please do come along to our event later this month. As a kiwi in New York the biggest change between how content is seen here vs internationally, is the practicality.
One big thing The untold story in the duopoly discussion is how brands feed them data, from their owned channels. How does this happen? Via the Facebook pixel, or any Google pixel, on brands owned sites/content. Interest, retargeting, lookalike…
Digital Content NewFronts is coming up, if readers have invites, would love to join a couple more sessions. 🙂 One big thing There were a lot of smirks this week about Apple…
The Ligatus acquisition might have snuck under your radar but this is notable consolidation in Europe. For American readers they are the TripleLift or ShareThrough of Europe (headcount of 180 vs 230) but they’d already been acquired by…
We’re back! And this year an additional 5,700 brands begin adopting native and branded content (per MediaRadar data), whilst existing brands are renewing at higher rates, there’s a lot to be optimistic about. One…
Consolidation is in the air as the end of year looms and lots of data on how the native/content business is growing. Notable stories this week Native still has (plenty) of room to grow.
We analyzed 9 million paid clicks to branded content to pick out the highest quality distribution channels during Q1, 2018. Knowing this, marketers can shape their distribution strategies and pinpoint where they should focus spend,…
It’s Valentine’s Day and what better way to celebrate the fact than with some top notch content by a leading content studio? Last year, Variety’s talented in-house content team produced an exceptional campaign together with…
Campaign of the Week: Roots: A Cultural Force that Changed The Nation Source: New York Times Why we like it: This paid post in…
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Tag: native ads