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Tag: native ads

This Week in Native Ads 5/10

One big thing The untold story in the duopoly discussion is how brands feed them data, from their owned channels. How does this happen? Via the Facebook pixel, or any Google pixel, on brands owned sites/content. Interest, retargeting, lookalike…

Ben Young
Ben Young
May 10, 2019

This Week in Native Ads 3/1

  The Ligatus acquisition might have snuck under your radar but this is notable consolidation in Europe. For American readers they are the TripleLift or ShareThrough of Europe (headcount of 180 vs 230) but they’d already been acquired by…

Ben Young
Ben Young
March 1, 2019

This Week in Native Ads 1/11

We’re back! And this year an additional 5,700 brands begin adopting native and branded content (per MediaRadar data), whilst existing brands are renewing at higher rates, there’s a lot to be optimistic about.   One…

Ben Young
Ben Young
January 11, 2019

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