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Tag: native ads

How does native advertising work?

Native advertising is ads that are designed to fit the form and function of the websites they exist in. You can see some examples here. How do they work? For in-feed type ad units, the campaign set up process goes…

Ben Young
Ben Young
January 7, 2016

This Week in Native Ads 04/24

  Campaign of the Week: Rise of the Machines: The Future has Lots of Robots, Few Jobs for Humans The robots haven’t just landed in the workplace—they’re expanding skills, moving up the corporate ladder, showing awesome productivity and…

Ben Young
Ben Young
April 23, 2015

How Evernote should use Native Ads

I’ve long been a fan of Evernote – the note keeping app, I joined way back in October 2008 but only seriously started using it the next year, and that’s the typical use case of Evernote. The percentage of people who pay…

Ben Young
Ben Young
September 23, 2014

What are native ads?

The Native Ad Market is growing rapidly, I’ve heard comments such as ‘I’ve never seen a shift happen so quickly’. The numbers suggest a $4.6b market by 2017. So what are native ads? But before we race ahead…

Willem Ockhuysen
Willem Ockhuysen
May 29, 2014

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