Home BreadcrumbBlog Breadcrumb Tag: Peacock

Tag: Peacock

corona_recession
corona_recession

This Week in Native Ads 4/17

You did, you made it to Friday – well done. One big thing You want to be careful to not be caught in a false economy. On the one hand, you see podcast revenue is up, which is likely committed revenue which hasn’t yet been pulled back. On the other, you see the pipeline of new content is reducing. But eyeballs are at all-time highs. The London Business School put together a PDF on the… Continue reading

Ben Young
Ben Young
April 17, 2020
publisher revenue
publisher revenue

This Week in Native Ads 1/24

After a couple of meatier weeks this is a lighter edition – but do spend it checking out the campaigns of the week, both excellent. Notable stories this week Revcontent introduces native video marketplace. Employees sharing TikToks behind the scenes. Facebook has barred an Israeli firm that claims it can “subconsciously influence” people, because it is allegedly using fake accounts on social media platforms. Instagram… Continue reading

Ben Young
Ben Young
January 24, 2020
google-chrome-cookies
google-chrome-cookies

This Week in Native Ads 1/17

One big thing The story this week was Google committing to a roadmap to remove third-party cookies within 2 years. This has been an internal battle for them, Google Adsense vs DoubleClick vs Chrome. Google Adsense is the traditional advertising teams’ at Google, DoubleClick is the more brand solutions and Chrome – obviously their browser. The ads teams want/need the third party cookies but Chrome doesn’t want to lose market share by not keeping up… Continue reading

Ben Young
Ben Young
January 17, 2020
first banner ad
first banner ad

This Week in Native Ads 10/25

One big thing The banner ad. For with it became immediately obvious that that internet could be a way to reach people. How? We put a sign on it. This week we celebrated the 25th year of the banner ad. That domino that created our industry is still falling. We liked RPA’s take. So what’s the domino happening right now? I think it’s the teleco going deep with mobile OTT partners, Quibi, Netflix, Peacock. What do… Continue reading

Ben Young
Ben Young
October 25, 2019