This Week in Native Ads

This Week in Native Ads 2/15

One big thing Lots of deals happening, acquisitions big and small. Two years ago we were noting the lack of deals, now we’re seeing a flurry of activity.   I had a great chat with a journalist this week, who was asking, at this point – how does a brand justify not doing content? Would […] Read More

by , February 15, 2019

Strategy & Tactics

The measurement problem facing modern marketers

It is 2019, and measurement is more of a moving target than ever. The industry, platforms, and content are all in flux.   Lets take a look at recent data points we’ve seen:   – 87% of ad execs say they hold back spending on media and platforms due to poor measurement. – MediaPost   […] Read More

by , February 4, 2019