One big thing
This week I got to guest edit Why is this interesting? A daily newsletter by Colin Nagy and Noah Brier.

Using Amazon Prime as an example I dig in to, data-driven vs data assisted decision making. And how subjectivity plays a big role even though the data itself is objective.

Check it out.

I’ll be in LA in the coming weeks, if you want to come talk shop, let me know.

Notable stories this week


Campaign of the week

Branded Content Partnership between EcoWorld on National Geographic

Smartest commentary

  • “Nothing has been disrupted about media except the distribution model. Instead of reading newspapers, we read online news. Instead of watching TV, we can get video on demand on our mobile devices. Instead of buying albums, we stream unlimited music with a subscription service.”Alex Sherman, CNBC

Datapoints of note





Measurement and intelligence for content-first brands.
Nudge is built by marketers and aims to serve brands investing in content based media, across any category, looking to illustrate ROI, generate deep performance insights, and save time.