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Tag: brand safety

This Week in Native Ads 3/27

If you haven’t yet, this would be the edition you forward to your CMO 🙂 One big thing We took a peek at Nudge data and brand content consumption is through the roof, if you’re a marketer trying to…

Ben Young
Ben Young
March 27, 2020

This Week in Native Ads 4/5

One big thing Google is in a difficult place with Chrome, Safari has ITP (privacy protection), as does Firefox and if they don’t level set, they risk losing market share. Such a change would threaten a lot of ad…

Ben Young
Ben Young
April 5, 2019

This Week in Native Ads 2/8

One big thing I want to speak on the pace of change. Twitter this quarter is changing their reporting metric to mDAU, monetizeable daily active user. The market did not like it. Imagine if they had used this…

Ben Young
Ben Young
February 8, 2019

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