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Tag: premium content

Context in premium environments
Context in premium environments

Why context in premium environments dominate how we respond to content

Working at Nudge, I get to look behind the advertising industry’s ‘curtain’ on a daily basis. Marketers who know me often ask ‘what’s the one thing I should do more of?’. I always tell them the same thing – focus on improving the quality of your content campaigns. Now, not wanting to risk losing your interest this early into the article (due to what can be seen as an obfuscating statement), what I mean by quality is:  … Continue reading

Gustaf Stenlund
Gustaf Stenlund
June 6, 2019
Disney
Disney

This Week in Native Ads 5/17

One big thing This week I got to guest edit Why is this interesting? A daily newsletter by Colin Nagy and Noah Brier. Using Amazon Prime Video as an example I dig in to, data-driven vs data assisted decision making. And how subjectivity plays a big role even though the data itself is objective. Check it out. I’ll be in LA in the coming weeks, if you want to come talk… Continue reading

Ben Young
Ben Young
May 17, 2019