“People are staying on my content for 30 seconds… that’s got to be good right?”.
 
The truth is it depends. To understand what’s good or bad, you need to be aware of what the standard is within your given industry, otherwise you risk riding into battle blindfolded.
 
Unlock the full potential of your branded content campaigns. Book a Nudge demo.

Benchmarks [Overall]

Nudge Content Benchmarks
 
Any upcoming content campaigns? Book a demo to learn how Nudge can help.
 

Beauty

Nudge Content Benchmarks for the Beauty Industry
 
Any upcoming beauty campaigns? Book a demo to learn how Nudge can help.
 

Fashion

Nudge Content Benchmarks for the Fashion Industry
 
Any upcoming fashion campaigns? Book a demo to learn how Nudge can help.
 

Retail

Nudge Content Benchmarks for the Retail Industry
 
Any upcoming retail campaigns? Book a demo to learn how Nudge can help.
 

Finance

Nudge Content Benchmarks for the Finance Industry
 
Any upcoming finance campaigns? Book a demo to learn how Nudge can help.
 

Entertainment

Nudge Content Benchmarks for the Entertainment Industry
 
Any upcoming entertainment campaigns? Book a demo to learn how Nudge can help.
 

Food & Drink

Nudge Content Benchmarks for the Food & Drink Industry
 
Any upcoming food & drink campaigns? Book a demo to learn how Nudge can help.
 

Travel & Tourism

Nudge Content Benchmarks for the Travel & Tourism Industry
 
Any upcoming travel campaigns? Book a demo to learn how Nudge can help.
 

Technology

Nudge Content Benchmarks for the Technology Industry
 
Any upcoming technology campaigns? Book a demo to learn how Nudge can help.
 

How benchmarks drive better content

How Nudge benchmarks helps the whole value chain

 

Methodology

Nudge pulls data from all measured native advertising campaigns, which is then broken out across each category (i.e. beauty, fashion, technology etc.).
 
We are drilling much deeper than typical campaign metrics to give an incredible picture of content performance across criteria such as:

Scroll – Total impressions of your campaign.

Engagement – Amount of people who shared it and amount of those who read it.

Attention minutes – Time that consumers are actively consuming the content.

Shares – Breakdown of social networks that your content is shared on.

Earned Impressions – Breakdown of impressions that come through from social share.

Device types – The time that consumers are actively consuming the content, by device [desktop, mobile & tablet].