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Tag: custom content

Branded Content, Native Advertising

Measuring sponsored content

Sponsored content plays a vital role in the media mix. But often requires nuance in measuring it, determining its success and ROI to the campaign. To measure sponsored content, requires specialist analytics, like Nudge. Using tracking code, embedded in the content. Then enables real time analytics on the performance of the sponsored content. Example of a sponsored content dashboard collecting data & insights.   Getting access to the data in real time means advertisers can adjust media mix… Continue reading

Ben Young
Ben Young
August 25, 2023
Analytics, Branded Content

Measuring custom content

Custom content is by definition custom and hard to put into a regular bucket. Yet it provides a vital role in any advertising campaign. The custom parts can be the home, or the hub, or help fill gaps in the media plan. To measure custom content, requires specialist analytics, like Nudge. Using tracking code, embedded in the content. Then enables real time analytics on the performance of the custom content. Example of a custom content dashboard collecting data &… Continue reading

Ben Young
Ben Young
August 25, 2023
Best of

The Best Native Advertising Examples of 2021

Read on to see the best native ads of 2021. When people speak about native ads, they typically either talk about native content or native display. So, in an effort to avoid confusion, I want to make it clear that in this piece, we’re concentrating on content. Throughout, you’ll quickly notice that we use additional terms that are synonymous with native content, e.g. branded content, sponsored content, and custom content. Each week, we handpick exceptional content campaigns that we’ve… Continue reading

Ben Young
Ben Young
February 3, 2021
Commentary

Anatomy of bots: how we saved a major tech company from paying seven figures for fraudulent traffic

We hear a lot about bot fraud and fake traffic. There are astounding numbers and when the money is being paid for a brand budget but being lost to these bad actors, you can be sure there’s no significant business growth coming from it. It is essential to take this beyond the headlines, from abstraction and dive into what is happening here. Following is a vivid example of a bot campaign in action, with one of our clients. All names… Continue reading

Ben Young
Ben Young
June 1, 2020
Branded Content

How much does sponsored content cost

The cost can range dramatically, up to $250k for a custom piece on The NY Times. However, the whole campaign could be much more. Another grouping would be around $25k – $75k. With the upper end getting you a piece on BuzzFeed. Then, trade magazines will be a bit lower with packages often $7.5k-$15k. Often with a lead generation or webinar opt-in attached. Working with influencers can then range again from as low as $50 and up. Continue reading

Ben Young
Ben Young
January 17, 2020
Best of

The Best Native Advertising Examples of 2020

It’s 2020, and now native is often also referred to as sponsored, custom, paid, and branded content. The native advertising campaigns featured in this article are the best promotional pieces of 2020. Each week, we handpick extraordinary content campaigns. These are then featured in This Week in Native Ads (if you’re not a subscriber, sign up here), which automatically gets you considered for the best ads of 2020. Submit your own work for consideration for 2020, here. (see… Continue reading

Gustaf Stenlund
Gustaf Stenlund
January 10, 2020
Interviews

An interview with Jeff Hull, the Effie-Winning Branded Content Specialist

  We spoke with Jeff Hull, Effie-winning CD/copywriter specializing in brand content.   Jeff has lengthy experience in brand-level video, events, digital, print and other platforms and has worked for a wide variety of clients including AT&T, Volvo Trucks, Anheuser Busch-Inbev, Raytheon, Chemours, the National Association of Realtors, Hilton Hotels and Resorts, Dell EMC and many others.   He is currently working freelance with T-Brand, the Washington Post Brand Studio and The Players’ Tribune,… Continue reading

Gustaf Stenlund
Gustaf Stenlund
February 22, 2018
Commentary

How Variety’s Content Studio Created Exceptional Valentine’s Day Content

  It’s Valentine’s Day and what better way to celebrate the fact than with some top notch content by a leading content studio?   Last year, Variety’s talented in-house content team produced an exceptional campaign together with Focus Features called “The Marriage that Changed the World”. The objective was to raise awareness, engage the film voting audience and collect as many awards nominations & wins for Focus Features’ film, “Loving”.   Native content gave… Continue reading

Gustaf Stenlund
Gustaf Stenlund
February 13, 2018
Best of

The Best Native Ads of 2017

Wow, how is it already time to review 2017’s best native ads? This year has flown by! I do love this time of year though; being able to take a step back and look at the year in review reveals which path the industry has taken and makes me wonder: where are we going next? So, how did we make sure we surfaced the best ads? Each week of the year, we share the latest campaigns of the… Continue reading

Gustaf Stenlund
Gustaf Stenlund
December 18, 2017
Native Advertising

Native Tactics #2 Plan for SEO

Native tactics are simple ways to grow the value and scale of your native content campaigns. In this blog series, we’ll be featuring tactics that you may or may not currently have in your arsenal, but most definitely should. Over time, this blog series will feature a bunch of great tactics that you and your team should be utilizing – find them here… #2 Plan for SEO Search engine optimization need not be a dirty word for brand campaigns, it… Continue reading

Ben Young
Ben Young
September 5, 2017