Interviews

An Interview with Ben Kaplan, VP of Digital Ad Product Marketing at Meredith Corp

  Ben Kaplan has worked across publishers, brands, as well as agencies, enabling them to achieve additional reach, engagement and data-driven insights. Ben currently leads all of Meredith Digital’s ad product marketing and strategy. In addition, Ben also oversees custom ad product design as well as native, video, social and influencer operations.   In this […] Read More

by , September 20, 2018

Strategy & Tactics

The Best Native Advertising Examples of 2018 [continuously updated]

Each week we pick extraordinary campaigns, which we spotlight in This Week in Native Ads (sign up to the newsletter here). Inclusion in This Week in Native Ads, automatically gets you in consideration for the best of the year. See 2015, 2016 & 2017. If you’d like to submit your own work for consideration, please […] Read More

by , Updated on December 3, 2018

Nudge

Nudge is seeking an Account Associate to join the team

We are seeking an entry level Account Associate to join our New York office. This is a fast-paced role in an equally fast-paced industry. Our clients range from agencies, brands and publishers who are mostly mid to Enterprise sized corporations. You will likely have experience in the ad-tech or digital agency world. Day to day includes: […] Read More

by , November 16, 2017

This Week in Native Ads

This Week in Native Ads 10/6

  BuzzFeed's new Twitter show AM to DM announced 1m viewers this week – but unclear as to how ‘long’ people were watching. Even they don’t know! This is the problem of our times. My take -> that’s probably 1million appearances in the stream, which based on Facebook's CPM would only yield BuzzFeed $150 in […] Read More

by , October 6, 2017

Product Releases

Introducing Nudge 3.0

  Introducing the next exciting phase of Nudge with its newly built AI intelligence layer, features, updates, and Nudge Spectrum.   Get in touch with your account manager today, to talk about the latest features.   Content prediction ‘Predict how well your content will do before it goes live’   Through Nudge’s latest artificial intelligence […] Read More

by , September 27, 2017

Strategy & Tactics

Native Tactics #4 Programmatic Direct Native Advertising

  Native tactics are simple ways to grow the value and scale of your native content campaigns.   In this blog series, we’ll be featuring tactics that you may or may not currently have in your arsenal, but most definitely should.   Over time, this blog series will feature a bunch of great tactics that […] Read More

by , September 21, 2017

Product Releases

Nudge Product Update 9/14

  Each month we share the latest native content, new product features, upcoming events and more.   Never miss another product update; sign up to the newsletter here.   Nudge Update, September 2017   This month we’ve got a very special edition of our product newsletter for you, as we’ll be sharing some of our […] Read More

by , September 18, 2017

Strategy & Tactics

Native Tactics #3 Influencers Drive High Quality Traffic

  Native tactics are simple ways to grow the value and scale of your native content campaigns.   In this blog series, we’ll be featuring tactics that you may or may not currently have in your arsenal, but most definitely should.   Over time, this blog series will feature a bunch of great tactics that […] Read More

by , September 14, 2017

Insights

Three Ways Mobile Impacts Your Content

1) Load time is life and death If your content doesn’t load fast you lose the user. This is an invisible tax you’re already paying but not realising. Slow load time can result in as high as 50% drop off in people intending to read your content and actually doing that. 2) People scroll slower […] Read More

by , July 20, 2016

Strategy & Tactics

103 Native Advertising Tools to Explore in 2018

We’ve compiled a comprehensive list of all the native advertising tools out there. This list is useful for agencies, brands and publishers. We’ve broken them down in to four categories. Content – Content Creation – Content Recommendation – Content Marketing & Amplification Platforms – Native Ad Platforms – Mobile Native Advertising – Native Ops – […] Read More

by , January 28, 2016