Nudge as a platform has specialized in this use case of distributed native content, you are either buying native content across multiple sites or programmatically and want better advertising analytics. The challenge is in understanding performance, antiquated metrics like Bounce… Continue reading
Tag: native content
View the latest examples, data, research and case studies on native content – as featured on the Nudge blog.
What is the definition of native content? Definition: A piece of content that has been commissioned or paid to be placed on an external website with the view that the content fits and the form and function of where it exists. Sponsored… Continue reading
So, you’re probably looking for a solution, that goes above and beyond what your core analytics suite has offered, to track and measure your sponsored content. And this is exactly what Nudge has built, a purpose built toolkit for tracking,… Continue reading
Great native content can drive conversions, it isn’t just about brand awareness. Here’s an example of a recent Time Inc and Warner Bros collaboration on the ‘Batman v Superman’ movie. Using this piece of content… Continue reading
The internet zigs & zags, it always does, between two paradigms. Winning through technical innovation or winning through creative innovation. When you’re first to a platform just playing there you can win, as it matures you’ve got to get creative with it to win. Marketing has been shifting on to social platforms, doing the creativity within. Now it’s coming back out – to be content centric. Brands aren’t fretting where the content is they just want to get it in… Continue reading
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