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Tag: native content

View the latest examples, data, research and case studies on native content – as featured on the Nudge blog.

Native Advertising Analytics

Nudge as a platform has specialized in this use case of distributed native content, you are either buying native content across multiple sites or programmatically and want better advertising analytics. The challenge is in understanding performance, antiquated metrics like Bounce… Continue reading

Ben Young
Ben Young
February 18, 2016

The shift in thinking: Content is back

The internet zigs & zags, it always does, between two paradigms. Winning through technical innovation or winning through creative innovation. When you’re first to a platform just playing there you can win, as it matures you’ve got to get creative with it to win. Marketing has been shifting on to social platforms, doing the creativity within. Now it’s coming back out – to be content centric. Brands aren’t fretting where the content is they just want to get it in… Continue reading

Ben Young
Ben Young
February 28, 2014

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