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Tag: premium native publishers

verizon
verizon

This Week in Native Ads 10/18

One big thing This week I caught the Carat webinar focused on 2020 and Attention. With the election and Olympics coming up it’ll be a big year, a hard one to A couple of points which To cut through, you need to be relevant and to be relevant you need good content. One TIL was that for political advertisers, they have to be careful with targeting – because the right message to the wrong audience, can actually drive donations… Continue reading

Ben Young
Ben Young
October 18, 2019
People vs Attention
People vs Attention

Nudge Analyzed 9 Million Paid Clicks to Branded Content, Here’s What we Found

  We analyzed 9 million paid clicks to branded content to pick out the highest quality distribution channels during Q1, 2018.   Knowing this, marketers can shape their distribution strategies and pinpoint where they should focus spend, in order to increase the attention from their audiences, i.e. get more bang for your buck.   If you’re interested in attaining the slides for this piece of research, you can find them here. Continue reading

Gustaf Stenlund
Gustaf Stenlund
July 5, 2018

Definition of Native Content

What is the definition of native content? Definition: A piece of content that has been commissioned or paid to be placed on an external website with the view that the content fits and the form and function of where it exists. Sponsored content is a term often used for native content How does it relate to native advertising? Native content is a type of native advertising. The criteria making it native is that: It is designed to fit in with the publisher… Continue reading

Ben Young
Ben Young
January 18, 2016

How to enhance your native ad product, in response to: DigiDays Publishers Hack the CMS

I enjoyed reading Lucias post over on DigiDay talking about how publishers are hacking the CMS, she talks about early adopters The Atlantic have transitioned over to programmatic ad serving type models whilst some like Hearst are sticking with the CMS. The long term play is that yes Publishers will have to swap to an ad serving like model. The reason being is, that once brands have the idea that they can bring programmatic and ad thinking… Continue reading

Ben Young
Ben Young
January 26, 2015